Question: Learning Outcomes a)Describe the marketing conceptb)Outline and apply the elements of the marketing process.c)Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry.d)Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills. Instructions: 1.Select a Business. Choose a small or medium sized existing business as a clien...
Concise writing style and professional presentation are expected. Use size 11 font. Include a title page and number the sections and subsections. Please submit in a Word Document for the proposal and pdf for the survey.This assessment is split into two parts: Part A contributes to 60% of the assessment, involves creating an individual research proposal. Part B contributes 30% of the assessment and involves creating a customer service survey...
Question: Instruction The topic is to write about bringing a cafe brand from Thailand to Singapore. Cafe Brand: After You Dessert Cafe.Attached is the reporting guideline to follow. Please include 18 references. For references, please only insert if it is relevant to the pointer. Do not insert just because of matching keywords. There is no need to only insert paid journal articles. Please use free journal articles, news articles, webpage writeu...
Tasks: Introductions There has been a revenue decline for a bank and they would like to know what actions to take. After investigation, they found out that the root cause is that their clients are not depositing as frequently as before. Term deposits allow banks to hold onto a deposit for a specific amount of time so they can invest in higher gain financial products to make a profit. In addition, banks also hold better chance to persuade term...
Task: In this assignment, you will use your specific company (the one you identified earlier in the course) to fully describe their key target market segments. The information you provide on these target market segments will go directly to the marketing manager for him/her to use as a key resource in making the many marketing decisions for the upcoming year. (1) You will profile each of the key market segments (typically 2 or 3 market segments)...
Task Read each of the following scenarios: Identify all potential legal issues in each scenario and briefly outline the law on the issue(s). Scenario 1 Mary has been saving up for a new sofa for the past few months. As it is Easter weekend, she knows that there are plenty of sales on and she might find a good deal. So, Mary goes sofa shopping with her daughter on Easter Saturday. After some browsing in Sofa Store in Dublin, Mary...
Question: Working in small teams to develop a 10 minute group presentation for a brand extension, you will then need to submit a group co-authored 1000 word report explaining the new brand extension. This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO 2 Demonstrate knowledge of STP marketing planning process LO 3 Identify the key components of the ...
Task Objectives This assignment aims to assess students’ theoretical understanding and practical knowledge of concepts covered in independent learning and practical sessions. Background The dataset provided in this assignment is created by researchers at the Peterson Institute for International Economics (PIIE) which uses data from the 1996 to 2014 Forbes’ World’s Billionaires lists. The data includes...
Purpose of the Assessment The purpose of this assessment is to produce a marketing audit that would support a marketing plan. The audit should be produced for a company (or business unit) of your choice in one sector from; mobile network providers, fashion clothing, automotive or charity and should focus on the UK only. Assessment Task Conduct independent research using quality sources fully referenced to provide the evidence to support your a...
Question: Introduction to the MODULE This module is designed to introduce you to contemporary principles and practices in marketing, in a customer-focused and market-oriented organisation. Relationship marketing is the recent marketing approach that develops around the buying and consumption experience. As such, the module aims to develop your in-depth understanding of the strategic role of marketing in business, and its impact on the mar...
Task #1) Download and/or analyze each of the following recommended sourcesTask #2) Using any source, perform a desk research on each of the following topics: Bicycle ridership (Canada, USA, worldwide) Bicycle helmet usage and market (Canada, USA, worldwide) Bicycle helmet manufacturers/brands (Canada, USA, worldwide) Bicycle helmet distribution/distributors (Canada, USA, worldwide) Bicycle helmet regulations (Canada, USA, worldwide) Bicycling-rel...
Question: Module learning outcomes: 1. Knowledge outcome – You will be able to develop understandings of digital marketing in a range of contexts and its value in creating competitive advantage for organisations. 2. Intellectual /transferable skills outcome – You will be able to present the findings of a digital media investigation you have identified in a professional manner through a variety of media in an acceptable format Yo...
Task: Project 1 requires you to develop a consumer behavior report for the designer market in North America, Germany, and the UK along with a value proposition statement and a recommendation about whether to launch the product in any or all of the above markets.The project has two steps which involve extensive reading about the topic and then conducting extensive research about the environment and market for the detergent product. Be sure to all...
Task: You will have a total of three weeks to finish this project: two weeks for discussion and the Google Analytics tutorial, and one week to answer the client’s data analytics questions. You should complete the four steps of this project by the end of Week 7: Step 1: Discuss Customer Relationship Management and Search Engine OptimizationStep 2: Discuss Data Analytics and Complete Google Analytics TutorialStep 3: Answer CompanyOne’...
Task Assignment structure, format and details Individual assignment (100%) (3,000 words). Drawing upon a review of relevant literature, students are required to evaluate the social media and viral marketing strategy of a real-life organisation, suggest areas for improvement and design social media and viral content. This assessment will address Learning Outcomes 1, 2, 3 and 4 Guide for assessment First thing’s ...
Task: Assignment Brief Your assignment should be based on ONE of the top two countries you identified in the group presentation. This choice is up to you. This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:1. Assess, analyse and conceptually apply the key concepts of international marketing including the critical evaluation and applicati...
Questions: What It Is Trying To Sell You And How. Look At Who The Ad's Intended Audience Is And How They Are Catering To That Audience. Is It a Logical (Logos) Appeal Or a More Emotional (Pathos) Appeal? Why? What About Their Credibility (Ethos)? In What Context Would The Ad Work Best? Does The Ad Have a Corporation Or Organization Whose Intentions You Would Not Question? Why Or Why Not? What About The Music Or Lack Thereof? Ultimately. Is ...
Question: Development of the Era of Technology Introduction Along with the development of the era of technology 4.0, the role of digital marketing is essential and undeniable. Digital marketing is an effective alternative for traditional marketing to help businesses increase sales and expand market share. This paper will develop a realistic Digital Marketing Communications (DMC) plan for Boost Juice company – a very famous juice b...
Task: Prior to beginning work on this assignment, watch the Week 6 video above with Bill Davis, Program Chair for BA of Operations and Analysis. With this assignment you will complete the Global Marketing Plan for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5 and make any adjustments to the work from any recommend...
In Unit 1, you have been introduced to rhetoric and how we experience it everyday whether we are conscious participants or passive consumers. Every day, we receive marketing letters in the mail, which, along with television advertisements, are the most common form of rhetoric we encounter on a daily basis. In this discussion activity, you will have the opportunity to both create and analyze this type of advertisement. Usually you cannot watch a n...
Question: CVS Health And Drug Adherence: Read Case Study of The Case CVS Health And Drug Adherence and answer the following: Assignment requirement and details: “Incorporating the 4 P's of Marketing (Product, Place, Price and Promotion), outline how you would use each of these areas to make a case for funding to the CEO, to improve medication adherence.” This case describes CVS Health’s program to improve medication adher...
Task Objective: This lab is designed to introduce students to the abundance of moisture in the atmosphere and its importance in weather phenomena. Students will compute various moisture calculations and provide observed results using instruments to measure moisture. Materials needed: Pencil, Calculator, Ruler and Textbook Part 1: Water Circulations, States, and Amounts Moisture is the fundamental entity in the atmosphere ...
Questions: Learning Outcomes1. Critically evaluate and implement principles of systems approach and analysis.2. Describe, critically evaluate and appropriately apply manufacturing concepts to real world industrial systems and todesign, plan and solve arising problems that day-to-day management of such systems encounter.3. Develop the required skills for modelling, simulating and critically analysing performance of deterministic and stochastic ...
InstructionsRead the attached case for Velofix “Save Time. Ride More” and answer the questions below. Ensure that your reports are “professional” and that you have proofread, and spell checked your work and documented all your sources. (see notes re: work expectations) Please complete the following components for your FINAL report … Phase 1 (5/10) An Introduction Explain to the reader, what you want to accomp...
Tasks: Instructions Below is the industry Analysis done on the Ice Cream company Ben and Jerry. Read and Analyze this analysis then do research on the company and write an (Executive Summary, Company Background, and Environmental Analysis on this company based on all research and information gathered. Industry Overview & Future of the IndustryThe ice cream industry is a submarket of the food and beverage industry. There has also ...