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MGMT205 International Business

Question

Answered

Question:

Instruction

The topic is to write about bringing a cafe brand from Thailand to Singapore. Cafe Brand: After You Dessert Cafe.Attached is the reporting guideline to follow. Please include 18 references. For references, please only insert if it is relevant to the pointer. Do not insert just because of matching keywords. There is no need to only insert paid journal articles. Please use free journal articles, news articles, webpage writeup.

International Marketing Guideline-Introduction of the company – After You Desert Café

• Topic is to Franchise the brand in from Bangkok, Thailand, to Singapore

• Introduction and background of After You

• Brief write up on finance as well

• Write up on the benefits of bringing in to Singapore

• How does it help After You to grow [15%] Suitability of market entry recommendations

• What are the market entry framework?

• Mode of entry – Franchise

• Market entry strategies [30%] Suitability of marketing strategy recommendations

• Talk about pestel analysis

• Talk about Hofstede’s Cultural analysis

• Talk about Branding strategy

• Standard approach or adapted approach? 

• Suitability of marketing mix recommendations

• Uses of 4P how to start marketing the brand in Singapore 

• Conclusion

MGMT205 International Business

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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B01MKTP103 Marketing Principles

Question 1) Assuming that you are working with one of the florist shops in the city (it can be the shop “Roses Only”). You are interested to apply what you have studied in marketing to segment the market. Describe howdo you go about segmenting the market for flowers?Question 2)Commercial ...

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Free Trade Agreement

Valuation of CMN 1 Valuation of CMN By Name of the Course Name of the School (University) Date Valuation of CMN 2 Valuation of CMN According to Simon, valuation of CMN simply meant focusing more o n sales and taking risks . Th ...

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Ebm1054 Marketing Management

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