MG628 International Marketing Management

Assignment Brief

 

Your assignment should be based on ONE of the top two countries you identified in the group presentation. This choice is up to you. 

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

1. Assess, analyse and conceptually apply the key concepts of international marketing including the critical evaluation and application of key tools, models and theories.

2. Critically evaluate the concept of globalisation within given situations and how it may or may not be applicable and why

3. Devise and critically substantiate a strategic marketing plan building on [market selection], for an initial launch and follow up strategy, applying a range of management skills and tools

For each, you need to;

• State clearly why this trend is especially relevant to Green Chef

• Discuss how far that trend seems to be emerging or already important in your particular country using both qualitative and quantitative data (i.e. what is the evidence for that trend on a local rather than a global scale?)

• Provide and justify one specific recommendation regarding a change to the marketing mix or an action you consider necessary in your chosen country, as a consequence of that trend.