Part 1: Campaign Theme Campaign theme overview Advertising appeal Advertising execution This section of the paper should be 2 pages in length. Part 2: Traditional Media Creative concepts for two of the following: print, TV, radio, direct mail, outdoor. Describe the following (share existing examples if needed). Headline Copy Visual Elements This section of the paper should be 2 pages in length. Part 3: New Media Creative concepts for two new medi...Read More
Hired as an Advertising Agency consultant, you have been asked by your client, easyGym to prepare an advertising agency’s creative brief. ‘EasyGym’ wants people aged 16-25 years to regularly use its gyms and make it an experience they want to share. You should develop a creative brief that encourages 16-25 year olds to use ‘EasyGym’ and help to make the experience much more rewarding for them. An initial budget of &p...Read More
Write an essay on ONE only of the following questions. Your answer should be approximately 2000 (+/- 10%) words (marks will be deducted for excessively long or short answers). References are not included in the word count.Answer all parts of your chosen question in your own words. You may include a (short) quote from a reference if you make it clear it is a quote and give the correct reference.Please give the number of the question at the start o...Read More
As part of the formal assessment for the HND programme you are required to submit an assignment for each module. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.Format your assignment by answering each task in turn, labelling each task, and subtask, with the appropriate number and letter. Please remember to put your name and student number on...Read More
In this report you will design an advertising/IMC plan for Faveri’s wood furniture a Manitoban-based company. All of the suggestions in the paper have to be based on concepts covered in this course. This is the main criteria for the evaluation of the strength of this paper. If a suggestion is intuitive (even if it is brilliant) it will not count toward the merits of your work. The paper should be double-spaced, typed in 12-point Times New R...Read More
Unit LearningOutcomes addressed:1)Explain the objectives of advertising management and its use ofthe elements of the promotional mix2)Analyse the advertising management processes3)Evaluate the advertising management processes4)Assess the media channels used in integrated marketingcommunicationsRead More
Task: What do consumers believe more- company advertising or online reviews?Read More
Question 1 (8 marks)Research question: Does the average minutes of moderate to vigorous physical activity (MVPA)differ between overweight and non-overweight University students?Use the assignment data set assigned to you: Variables to analyse: ‘MVPA’and ‘overweight’Note: Each student will get different answers as the data sets differ.Draw histograms of MVPA by overweight status.Add reasonable axis labels. (1 mark)Name the ...Read More
Discuss your analysis of the advertisements by linking to at least 3 selected theories (see next page). 2. Make recommendations for producing your own marketing communication piece through one selected advertising medium. (Or if you’re brave, attempt to create an actual advertisement to market your product/s through one selected advertising medium).Read More
Unit Learning Outcomes addressed:1)Explain the objectives of advertising management and its use of the elements of the promotional mix2)Analyse the advertising management processes3)Evaluate the advertising management processes4)Assess the media channels used in integrated marketing communications5)Formulate the conceptual framework of integrated marketing communications to develop an IMC planRead More
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