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Introduction: This paper analyses the modern financial reports based on the analysis of the economic outlook of Apple Inc. And Samsung Electronics Co., Ltd., the electronic companies competing in the same sector. Apple is an American multinational tech company headquartered in California, which designs, develops and sells consumer electronics devices. Apple is known for its smartphones and tablet computers, which show a significant increase in revenue and momentum for the company. Samsung Electronic Devices is also one of the biggest technology and innovation enterprises actually introducing a unique paradigm on how top-to-bottom established businesses now operate. Technologies have been adapting how value centers and markets function, so much so that the complete design and built-in components are replaced. We are also changing. While Samsung controls a lot of their value shops, some products are also being delegated to another store. This enterprise design facilitates them to create their skills and, at the same point, alleviate overhead costs, encouraging them to meet the demands of a very influential technological innovation market.
A.Apple utilizes the "minimum advertised cost" (or MAP) retail approach. Minimum advertised marketing strategies restrict resellers or retailers from advertising the products of a manufacturer below a certain minimum cost. MAP is typically implemented through marketing incentives offered by the manufacturer to its resellers.
B.Samsung Electronics Co., LTD. Uses the Target Costing to attract the customer’s. They have high end flagship phones and also budget friendly phones with all advanced features. The company's budget is mostly spent on marketing and advertising but also on community associated programs. Sales promotion has been developed by Samsung as one of the essential components of its marketing techniques. Each main market of Samsung has DM&C sales as well as a marketing subsidiary that serves with a sales partner organization. Service: The company aims to deliver budget expectations to its customers. It offers the reasonable level experience needed by employees since they already have employees (Lee, Kim and Park 2015).
II.Background: Samsung has had drastic effects on the Galaxy Note7 and has failed hard to capture the market since the launch of the Galaxy S8. Samsung and Apple are very strong brands. Samsung created a substantial attempt to compete with the iPhone. Samsung also publicized distinct headlines in the newspaper, and Samsung's operating costs were greater than Apple's. As Apple targeted only premium clients, This has published advertisements that might attract the wealthy class (Teimouri et al., 2016). Samsung has displayed the Galaxy S8 as a cool brand, and it's been down to the youngsters. It started to resonate with younger adults in the same manner that the iPhone did by making individuals recognize that the brand is good to everyone. Even though the brand has never had a robust approach to connect with the youth, it should give more attention to young clients who are wanting to experience fresh devices at a reasonable price point. In addition, the display of the Galaxy S8 It's relatively larger than iPhone 8 but the edge-to-edge design is better for Apple. Samsung not only dominates the US market, and Samsung is seeking to reach the world market (Chen & Ann, 2016). There is a distinct difference between the two brands, because Apple is one of the most skilled brands, and it is achieved in its endeavors. Whilst Samsung is currently attempting to prove its significance in the technology culture. As a result, it can be said that the organization must continue to strengthen its marketing and branding policy and grow more worldwide.