Assignment Purpose This assignment aims to enhance learners’ knowledge on the key functions of corporate communication, specifically about media relations. Requirement Media relations have a central role within the practice of public relations because the media are the “gatekeepers controlling the information that flows to other publics in a social system.” Media relations work is considered as one of the most importan...
Questions: Unit 1 Activity 1 In your own words with relevant examples define communication. Watch the following video that gives us a basic idea of what we regard as communication and how important it is to our day-to-day interaction: httbs://www.youtube.com/watch?v=j4XGnv9XLyk Now do the activity. You just observed students who were chilling outside few minutes after the bell rang. The principal then goes out of his offic...
Task: Questions to Consider For the critique, you should consider the overall implications of the piece to the role of digital communication culture and apply it to the world of work. You may want to focus your critique of the issue by answering these questions in paragraph format: 1. There is a growing trend of cases where people are being publicly shamed as a result of messages they posted on social media. What are the ethics involved, if an...
Task Learning outcomes applied in this assessment 1. develop a critical understanding of major concepts, frameworks, and methods in marketing and corporate social responsibility, and assess their application in the business environment, including brand value. (IC) (SID) (EID) 2. examine the role digital marketing and media play in contemporary marketing and business practice, and the social impact of these practices. (IC) (DP) (SID) (CID) (E...
Task Communication Plan For the project selected in Unit I, create a simple communication management plan. (See project selection below). Your plan should follow the process for planning communication management, as referred to in Figure 3.1 and 3.3 of the textbook, and in the section beginning with Communication and the Project Plan (page 51 to 57) in the eBook, Project Management: A Common-Sense Guide to the PMBOK Program, Part Two &nd...
Questions: In a Group Of 3-4, You Are Required To Prepare a Draft Of Digital Marketing Communications Plan. The Presentation Must Fully Detail And Justify Proposals With Clear Underpinning By Academic Theory And Research. Answers: Introduction Discount retail supermarket chain Aldi in recent times has been facing severe criticism after it contested a social media influencer to spend only £25 to make sustenance of her entire ...
InstructionsRead the attached case for Velofix “Save Time. Ride More” and answer the questions below. Ensure that your reports are “professional” and that you have proofread, and spell checked your work and documented all your sources. (see notes re: work expectations) Please complete the following components for your FINAL report … Phase 1 (5/10) An Introduction Explain to the reader, what you want to accomp...
Task Description This assignment will serve to orient you to the concepts of considering audience and tone in written communication; to expose you to the basic components of a written communication in an electronic media; and to provide you with some general feedback on your basic social media skills and writing style. For this assignment, complete the Blog Template (Appendix C), in which you will write 4 blog postings to address the 4 scenarios...
Question: Case : Communicating with stakeholders: A Bernard Matthews case study Bernard Matthews is the largest turkey producer in the UK. The business has grown substantially since its relatively humble origins in 1950, when Bernard Matthews bought 20 turkey eggs and a second-hand incubator. 12 turkeys successfully hatched from this initial batch and before long, the young entrepreneur was able to give up his insurance job and concentrate full...
This assignment is intended to give you practice in academic writing. It requires you to refer to materials/ articles (minimum, 3 articles) and include relevant ideas and quotes in your essay. You are also required to acknowledge ideas and concepts from sources that are included in your writing. TOPICThe disadvantages of social media have long been the topic of debate. People argue that that social media has not only affected com...
Part-A Question 1: Describe the “performance-expectations gap” evident in this case – what were the stakeholders’ concerns and how did their expectations differ from the company’s performance? Ans. “Performance-expectation gap” means gap between stakeholder’s expectation and corporate performance. In other words stakeholders expecting such performance from businesses and if it is not achieved by b...
Answer: Introduction Globalisation can be referred to the growing interdependence of the worldwide cultures, economy and population that has accelerated the cross-border trades and the flow of investments. Oramah and Dzene (2019) noticed that globalisation is the process of international integration of technology, goods, capital and labour. This report will focus on a comprehensive analysis of globalisation by illustrating a poster presentati...
Question: The person I have chosen for the assignment is Jigar Patel.he is actively involved in public relations he is former president of Gujrati counselling society of Saskatchewan and was vice president in 2016.he was member of parliament candidate in regina levan consistency from NDP. Currently he is an active politician with conservative party of Canada.He is a small business owner and take great pride in growing the economy and increasing ...
Part 1: Create a 3–5 page document in which you address the following: Evaluate the role of the risk management framework presented in NIST 800-37 rev 2 [PDF] and NIST Special Publication 800-30 r1: Guide for Conducting Risk Assessments in assessing and managing internal risk. Describe the internal risks to an organization resulting from employee use of social media and other digital communication channels. Describe the internal risks to an org...
Assignment 1 (group presentation) For this assignment you should form groups of three and select a New Zealand based company. This group assignment is worth a maximum of 30% of marks for this BIBM 654 paper overall and corresponds to Learning Outcome 1 and 2. This assignment consists of three parts. First you need to identify the target market of your chosen company. Then, unpack and describe the company’s current marketing communication st...
Questions: Case study: Ethical Decision Making in a time of crisis: Jacinda Ardern” (40%) Approximate word length: 1500 word minimum You are required to write an essay on ethical decision making in the time of Covid-19, with particular reference to the management and leadership of New Zealand Prime Minister Jacinda Ardern. Background:New Zealand Prime Minister Jacinda Ardern has received wide-spread coverage in world media over the past...
Questions: Background TopTravel SL is a company dedicated to high quality online hotel reservations. It operates internationally and its customers are large hotel groups that offer luxury services. With more than 10 years of experience, TopTravel SL has been among the top 5 websites used to choose accommodation. A large percentage are business trips, however, there is also a significant number of leisure trips, which seek an accommodati...
Question: Demonstrate the following knowledge and understanding: Demonstrate a thorough understanding and broad knowledge of the function of marketing communications tools in integrated brand communication programmes by appreciating market segmentation and branding issues and by judging the effectiveness and outcome of their applications in both analogue and digital media. Demonstrate the following skills and abilities: Analyse and ...
Questions:1.Conduct a literature review that critically discusses the concepts of a.Information Governanceb.Information Securityand their importance in information management. Find and discuss relevant literature (peer-reviewed literature is preferred, such as journal articles, conference articles, with books, white papers, practitioner literature, and blog articles having a little less weight).Weight: 20%of the final mark2.After reading the Proc...
Assume that you are the corporate communications manager for Irvins tasked to handle the communications for this corporate crisis as a result of the food contamination issue. As such, you will need to develop an appropriate corporate crisis strategy to manage the situation and to protect your company’s reputation.a) Identify and discuss the concerns of the key stakeholders affected by this food contamination issue, and analyse which channel...
Questions: Note: This reference paper is Issued for guidance purposes only. Students need to follow the guidelines provided in the Module Study Guide, Assessment and Marking Criteria and use their research and presentation skills.What should be your topic? Is Internet Marketing a viable Promotional Tool? (A case study of “Chosen Company”) Which Company / Brand you should select? You must select a company or brand of your choice co...
Question: Using materials generated during the class discussions and through your independent study at home, populate an answer of evidence of your learning and development during the module. 1.Write a 500-word answer to the question: How and why have the class discussions and lectures contributed towards the development of your employability skills and knowledge? 2.In addition, this assignment requires you to generate an answer of about 15...
Task: Objectives: The goal of this assignment is to apply social network analysis (SNA) techniques to analyze social media discourse about a particular event, company, product, or service in order to:• identify key influencers (both individual and organizational accounts), and• determine how to use this information to improve the products/services under examination.Main Steps: In the report, discuss methodology (what tools did you use to ...
Assignment For all questions below, “an organisation of your choice” ideally means “your organisation”, an organisation you are currently working with/for, or have done so in the recent past. This will allow you to develop a much more critical analysis of internal processes and characteristics of the organisation. You are specifically asked NOT to discuss Apple, Google, Amazon, Zara, Walmart, etc., unless you work there&n...
Assignment Brief As part of the formal assessment for the programme you are required to submit a Data Visualisation and Interpretation assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. Learning Outcomes After completing the module, you should be able to: 1) Evaluate methods of data visualisation in terms of presenting dat...