Globalization

Globalization is an emerging force in business today. Read this case study about “Globalization and The Coca-Cola Company.” In Section 3.4, the text discusses the “Top 5 Challenge Trends” and “Top 5 Solution Trends.” Select one challenge and one solution trend which you believe is most applicable to Coke’s situation today. Describe how these trends apply to Coke. In Section 3.3, read about the five building blocks of a Learning Organization. Which one of the five building blocks should Coke focus on to capitalize on the trends you selected. Why? Prepare a two-page (double-spaced) essay. Cite references, using APA format, for any material that you use in preparing the essay. Papers will be assessed using the following criteria: One challenge and one solution trend are selected Applied both trends to the firm in the case study. Selected one of the Five Building Blocks of a Learning Organization and applies it to the trend and case study firm. Writing is clear. Used appropriate grammar and writing to express ideas. References (if used) were cited properly. make sure to cite the textbook in your papers

The purpose of this assessment is to focus on how globalization is an emerging force in the today’s business. Globalization refers to the process of integration as well as interaction among the individuals, enterprise and governments of varied countries. Coca- Cola Company is one of the good examples of globalization (Banutu-Gomez, 2012). The enterprise has gained momentum as well as growth, capitalizes on expanding beverage sector and has been ranked as biggest beverage enterprise in the globe. This assessment focuses on five globalization challenge trends and solution trends in today’s business. One challenge and solution trend that is most applicable to this company  is also highlighted in this study.
Globalization and the Coca- Cola Company

Coca- Cola enterprise began to globalize in the early 1900. The company utilized various stages of entry modes based on markets.  Coca- Cola initially built bottling plants, which in turn caused increase in demand for Coca- Cola brand (Bond & Byrne, 2014). They have also established plants and foreign relationships across the globe in support of global operation centre. The marketing strategies adopted by this company played vital role in successfully globalizing across the globe. The globalization of Coca- Cola has benefitted the people in several ways. Coke has offered jobs and many opportunities to the people, which in turn benefits them in several ways.
Five globalization challenge trends and five solution trends in business

The top five challenge trends are given below-

•    Rising concern for environment

•    Increasing complexity