Scenario A2Z cosmetics

Scenario: A2Z Cosmetics is a newly established innovative fashion and cosmetics

business facing several challenges to capture their possible share from the market. In a

rapidly-changing industry, their future business is uncertain as a new entrant in the

fashion industry.

The management team is really keen to work on their marketing strategy to counter a

highly competitive environment due to experienced and existing businesses. In order to

structure a new e-business strategy, the shareholders of the company have decided to

appoint an e-business consultant (with sound e-marketing experience). The consultant

would work toward building the online presence of the business for better sales,

improved marketing and brand development.

The management team want to know how e-commerce and e-business technologies

could be used to improve the company’s operations alongside sales-growth. The chief

executive, J. Simon, needs a report with answers of the questions illustrated below from

you to convince Board of Directors for their new e-business project, presenting with an

e-commerce website template of the company

 Discuss the environment in which e-business is conducted and describe various

e-business transaction types.

Guidance: In this question, you are expected to describe the environment in

which ‘A2Z Cosmetics’ should conduct its e-business and give examples of at

least two business transaction types that you are familiar with.

b) Explain the benefits and barriers to a business considering its online presence.

Guidance: You have been asked to explain the benefits and barriers faced by

‘A2Z Cosmetics’. Your answer will be more effective if you can outline and

discuss the possible benefits and challenges likely to be faced by the company.

c) Assess the security and legislative issues facing the online business of ‘A2Z

Cosmetics’.

Guidance: In this question, you are expected to write what can be expected

during online transactions and how legislations and various security measures

attempt to minimise risks.

d) State different modes of communication available to an e-business and their

applications.

Guidance: Your answer to this question should identify different ways that can

be used for communication when carrying out a business online. Your answer

may include examples such as the role of shopping carts, FAQs and email etc. in 

e-commerce.