12 November,2014
Table of Contents
Tumblr is a micro blogging and social networking website that allows users to post multimedia and other content to a short-form blog. It was found by David Karp and is owned and managed by Yahoo Inc. The speciality of Tumblr is that it enables its users to post and share their blogs publicly or even privately among a particular audience. Such unique and flexible features have made Tumblr as a popular blogging platform in nations like the US and Australia. Even marketers are getting attracted to the use of Tumblr. Users can follow other users’ blogs. Bloggers can also make their blogs private.
Tumblr has immense potential to provide new heights of achievement to any business. It is a social media platform where marketers can flaunt their brands to an energetic audience, relevant to their business. Tumblr is used largely by students and youth, so the brands have a higher chance of online recognition if the companies’ relevant posts attract Gen X. Here’s how marketers can use Tumblr to benefit their business.
As they say:
The first impression is the last impression.
In order to reach out to your target audience and appeal to them, you first need to create an unforgettable impression. In order to accomplish this, start by choosing a page design that stands out from the crowd. Tumblr offers a pool of themes to choose from. Depending upon your budget and your image, you can either choose a free or paid theme for your page. The basic idea is to make your page so enticing that people love to visit it.
Tumblr has a dedicated page that displays the most popular blogs, topics, and posts. That particular page can prove to be highly beneficial for your business. All the trending topics displayed on this page can be used as ideas to get inspired for better marketing. All you have to do is observe the trends, identify the ones that are most relevant to your business, and inculcate the most popular ones into your content.
It’s a no brainer that a business needs to be active on any social media platform if it wants to create a deep impact. However, when it comes to marketing using Tumblr, one should not only stop there. Make sure that you encourage active engagement. For this, you have to understand that your users are ever ready to be featured on your blog and be a part of your promotions. So, you can give them an opportunity to be a part of your promotions by featuring their selfies, videos or text that show what they feel about your products. You can either reblog their posts or simply enable them to submit their videos or text using the Submit feature of Tumblr.
Whether you believe it or not, reblogging can help you up your Tumblr game in the long run. You can reblog anything that varies from trending news related to your niche to an informative piece of content to a funny meme that relates to your product or service. remember, listening and curating are key to engaging your followers on social media platforms including Tumblr. You can follow the most influential people in your niche, see what type of posts they use to keep their audience engaged and reblog all such stuff.
As a matter of fact, Tumblr users are very community-oriented. So, sharing relevant and quality content is not enough. You have to create your content in a way that it is community oriented so that different communities on Tumblr can relate to what you have to say. Your content should be balanced between a community and business-specific material to reap maximum benefit.
So, that’s how you leverage Tumblr to stay ahead of the competition in this lucrative market. Apart from these strategies, here are a few examples to show you the usage of Tumblr for business:
Examples:
Marketers who are willing to make the most out of this amazing business marketing tool can refer following textbooks for a better understanding. Using these books, marketers can successfully attract a young crowd towards their brand. Apart from this, students pursuing a Masters degree in business and marketing can also use these books to gain knowledge about Tumblr and its benefits for business. Here’s a list of the best sources:
When it comes to marketing students, making assignments on topics like Tumblr as a business marketing tool can be quite difficult despite all the available resources. Failing to submit assignments that are not up to the expected quality can negatively affect their grades. That’s when they need someone to guide them through all the chaos.
Myassignmenthelp.com is one such amazing service that helps students stuck with any such problem. The talented writers at myassignmenthelp.com can provide help to students in the following manners:
Our team at Myassignmenthelp.com is determined to help students achieve their academic goals with utmost ease. We are ready to go above and beyond so that you can secure a bright career!
Hi, I am Mark, a Literature writer by profession. Fueled by a lifelong passion for Literature, story, and creative expression, I went on to get a PhD in creative writing. Over all these years, my passion has helped me manage a publication of my write ups in prominent websites and e-magazines. I have also been working part-time as a writing expert for myassignmenthelp.com for 5+ years now. It’s fun to guide students on academic write ups and bag those top grades like a pro. Apart from my professional life, I am a big-time foodie and travel enthusiast in my personal life. So, when I am not working, I am probably travelling places to try regional delicacies and sharing my experiences with people through my blog.
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