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Business and marketing students are well aware of telecommunications, internet and wireless technology and its effect on business. It is an obvious fact that the three internet giants — Google, Apple and Microsoft — dominate the market of telecommunications, internet and wireless technology. These multinational corporations are applying everything to attract your attention. An epic struggle has unleashed among these three tech-behemoths to influence your internet experience.
A basic comparison of market shares of Apple Google and Microsoft
Let us now understand their business model in details.
Apple is considered as the leader of mobile software application. It has adopted a resolution to create a very strong hardware base for the internet future, laying emphasis on the hardware that facilitates mobile computing. The recent business model of apple follows three broad industry categories —
Click Here for Complete : Apple Pestle Analysis
Google dominates the advertising world, courtesy its internet search. The six basic elements of Google business model are —
Microsoft is acknowledged as a leader in PC operating system and desktop productivity software, but failed with smart phone hardware and software. Hence, currently it is in the process of revamping its business model. Ninety five per cent of its current revenue comes from Windows, Office and Network software.
|Apple already has head start business in mobile phone industry with 250,000 applications.It controls 27% market share of mobile market, and highest grossing cellphone company ever.||Google’s Android OS controls 41 percent of the mobile market share that is growing three times faster than iPhone market share.It is the most popular search engine.||Operates through regional subsidiaries
Microsoft is the world’s largest software company
Students may have to deal with more complex topics than this on subjects related marketing, business and telemarketing in the near future. Students will be further expected to produce nice writing assignments on these subjects. Hence, they need to have a clear idea of the three internet giants and how they develop their marketing strategy.
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