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“You can’t deny laughter; when it comes, it plops down in your favourite chair and stays as long as it wants” – Stephen King
Say you have been asked to persuade your friend of the fact that laughter is the best medicine. You use several facts to get your point across your friend. What if you try considering laughter as a human just like in the example given above? Wouldn’t it help you connect with your readers?
Image 1: Personification
That is exactly what the power of personification is. It can do wonders if you can use it in the right places in your persuasive writing. Whether you use it in a persuasive speech or a persuasive essay, personification will convey your message in the best way possible. It will help you to create a vivid image of your point of view in your reader’s mind.
This blog will let you know about the use of personification in persuasive writing. Before that, you must have a clear idea of what personification is.
It is a form of figurative language that is often used as a literary technique or tool to make contents more interactive. It imparts human characteristics to a non-human entity. It makes your descriptions more unique and helps the readers connect with your writing.
You can impart human characteristics in an object, animal and place through your writing. This works great if you want your readers to think about your point of view. In short, you can make your persuasive writings a 100% success with personification.
Look at the example stated at the beginning of this blog.
It personifies laughter as a guest or a friend who comes in your life and stays with you as long as you want.
See how it pulls the emotional strings of your heart. You can immediately connect with what the reader wants to say and become all ears to him/her.
Personification makes it easier to persuade people. When you personify a non-living object, you make it lively and more vivid. Thus, you can create compelling descriptions and enhance the quality of your persuasive writing. Click here to know more about this strategy.
Now that you know what personification is, let’s see how it is relevant to persuasive writing. As the name suggests, persuasive writing is the one that compels your readers of a specific point of view. The main objective of persuasive writing is to influence your readers to think about your perspective on a specific topic. At the end of the writing, your reader must be on the same boat as you.
Image 2: Personification example
Is there a better way to connect with your readers than connecting with them on an emotional level? What if you need to convince someone of the harmful effects of smoking?
You go on stating the scientific reasons and real-time examples to highlight the results of smoking. You haven’t missed out on any point while explaining the effects to your friend. Is that all?
Facts and statistics educate people about the consequences of smoking. These points are important. But, they aren’t the last nails to the coffin. Had you been in your friend’s position, would you have been convinced with facts and examples? Are they enough to create a clear picture of what happens to your body due to smoking? Probably, no.
Personification is what you need to make the persuasive writing worth it. Besides the relevant facts and everything else, personify smoking and make it look like the demon consuming the insides of the smoker every day.
“Every time you take a puff, it crawls through your breathing pipe and reaches your lungs. You don’t notice how it gnaws at your lungs every day, bit by bit giving you momentary happiness. You finally realise, when your lungs have finally given up, that you never smoked it, rather it smoked you every day till it ruined you.”
Smoke will never ‘crawl’ or gnaw. Humans do these things. The personification of cigarettes makes the entire write-up all the more relatable. Your readers can understand your viewpoints better. Relevant facts and other examples will strengthen your perspective.
Personification is very much relevant in persuasive writing. Use personification as and when required to add value and substance to your writing.
Are you still wondering about the purpose of using personification in persuasive writing? Personification gives voice to things that do not have a voice but need one. Consider the example of smoking as discussed already. Smoking is injurious to health. Everyone knows this, but nobody really cares. However, when you personify smoking, it evokes a vivid image of the consequences of smoking in your head. It becomes easier to persuade the readers.
Persuasive writing can be in the form of poems, essays and speeches. No matter which form of writing you choose, personification will always be helpful. Check out the effects of personification in persuasive writing:
Persuasive writing is all about influencing your target readers of a specific point of view. You need to write what you feel so that your readers can feel the same when they read it. Persuasive writing should evoke precise emotions in your reader’s minds. Personification can make it possible effortlessly. It can help your readers see the writing as you want them to see.
Now have a look at the same example with a tinge of personification in it.
Nature is an epitome of beauty and calmness. She gives us food to satiate our hunger and blesses us with shade to protect us from the sultry summers. She has got everything that’s required to sustain life on earth. Yet, she screams in pain when people cut down her trees or burn her down to make room for high-rise buildings. She is no damsel in distress. She is a fearless queen who will take revenge when the right time comes. Humans can’t live without her. But, she can live without us for she is the creator and destroyer of life on earth. We are eternally grateful and dependent on her.
This example has personified nature as a strong and fiery woman who protects us and feeds us. Your readers can understand your point better since they will feel connected to what you are trying to convey. You are not just saying something. Instead, you are presenting a picture in front of them. There’s no way they will be able to ignore your message.
If your persuasive writing topic is related to the prevention of animal cruelty, personification is the best weapon you can use to nail the content. You can let your readers imagine an animal to be just like humans. The nature of animals varies largely from humans. However, when you personify them, it becomes easier to create a deeper bond between the animal and the man.
The effect of personification may seem fictitious apparently. But, it strikes the emotional chord of your target readers. It helps them look at things in an abstract point of view and explains how certain things exist as a whole.
You can use personification to let your readers know what they did not know earlier. It blurs reality and gives rise to the imaginary. You can take any inanimate object and describe them as if their actions and reactions are just like humans.
Image 3: Personification evokes a vivid image
Your persuasive writing isn’t going right if it hasn’t appealed to your target readers. You can’t expect to persuade your readers of any topic if it’s boring. Personification can turn a lifeless object into one with spirit and soul. Your readers will think of it just like one of us. Without personification, your writing will be bland to read.
We are not always bothered by sights and sounds. However, human nature is something everyone is aware of and finds interest in. It reflects your confidence in whatever you are trying to say and hooks your audience in the content.
‘The wall, being formidable as ever, mocked our efforts to navigate the less-travelled roads’- This is an example of personification that is equally witty. The wall, obviously, doesn’t mock or appear out of the blue on the road. But, this is a better alternative to ‘We hit a dead end.’ It creates a visual connection by assigning a human trait to an inanimate object.
Some common examples of personification that you can use in persuasive delivery are:
If you are willing to add a deeper meaning to your persuasive writing, use personification without a second thought. Personify objects such as time, wind and rain to stir your reader’s emotions. It creates a long lasting impression on your readers’ minds and helps you to persuade them easily. Do not forget to take help from professors when you face problems while personifying objects in your persuasive write-up.
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