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There is no denying that advertising has a significant influence on the buying practices of consumers. Good advertisements make the audience realise why they need a certain product or service and why it should be from a particular brand.
Some brands are so popular that consumers start to address the products by the brand’s name. As you may realise, some of the address sports drinks as Gatorade, even if it’s not from Gatorade. Cadbury is so dominating in the milk chocolate category that a huge section of the crowd identifies milk chocolates as Cadbury.
How many times has it happened that you realised you need a product after learning about it from an advertisement? It is about reaching the right audience in the right place at the right time. If an advertisement can do that, it can certainly have a significant influence on consumer behaviour.
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For your consumer behaviour dissertation, you also need to use different types of sampling:
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