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Traditional Media versus New Social Media: Differences, Impact and Outcome

UserMark time14 September,2016

Did you know that out of the 7 hours of media presence, 35% goes for social media while television comprises only two hours? Social media has dramatically impacted our lives, and it’s merged into our daily routine like a well-drilled routine. We wake up to checking our phones for notifications with a flood of emails to handle at work in between Instagram-worthy brunch sessions and some quick bagel vlogging online. It is true that the outreach of media has grown a lot since those early television ads such as Bird’s Eye peas.

Assignments on media can thus be tricky. We live in an age of combined media, where we scroll through our Facebook with the match running on our televisions. Uncovering the nuances of traditional and new social media evolution can thus get long-drawn. However, a quick and concise take on the differences between the two can provide you with ready resources to pull an all-nighter for that assignment. Go ahead and bookmark this blog for that business studies or advertising paper, and you’ll thank us later.

Traditional media: definition and legacy

Traditional media mostly refers to the tools for broadcasting information in the new social media era. Businesses use these traditional and steadfast forms of communication to reach both consumers and other companies.

Television, radio and print advertisements including newspapers, magazines, books and even CDs are forms of this traditional media. Door-to-door campaign, banners and pop-ups, billboard advertisements and off-site signs are also considered as traditional media. Non-interactive in nature, the consumer has no direct contribution to it. It is a one-way traffic, mainly a monologue, providing a direct message to the consumers.

These ads might be costly, but their impact is immediate. The traditional media advertising is a sure-shot way to reach the consumers at one go and encourages them to purchase.

New social media: definition and uprising

New media, or what we more commonly refer to as digital or social media, involves the Internet in some form or the other. Online methods that use the Internet for advertising and promoting various products and services fall under social media marketing.

Social media marketing, which is growing every day