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BUSD-2021 Retail Sales Management

If you could start a retail business (selling products and services to individuals and families), what would be your ideal retail business. It can be for products, services or both, and it could be a traditional "storefront" business or an on-line business. Answer the following questions and submit via Word. Limit this to 1-2 pages maximum. 1. Business name and brief description of your business/overview 2. What are your main product and service offerings? 3. Who are your ideal customers or most likely target market? 4. Who are your main competitors, and what do they offer? 5. How would you stand out from your competition? (In other words why would customer select you)? 6. How would you see your business changing and expanding in the next few years? Rubric 1. Name and describe your business (2) 2. Identify main products/ services (3) 3. Describe your ideal customers using five different factors (demographic, geographic, psychosocial, and feelings/behaviours - see exhibit 3.5) (5) 4. Identify three main competitors and describe their offerings (if you need to look up this information, remember to cite your sources) (6) 5. Identify competitive advantage (points of differentiation) (3) 6. Explain three changes and growth opportunities (3) 7. Quality of work- grammar/readability, citation/reference if needed (3)

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