Dim 3503 Digital Marketing

1. Purpose of the Assignment and Learning Outcomes

Upon completion of this assignment, as it relates to the following, students have:

1. Build powerful digital marketing strategies
2. Implement a Search Engine Marketing campaign using the PPC (Pay-Per-Click) ad model
3. Develop a targeted Email Marketing campaign across multiple devices
4. Develop compelling Social Media campaigns across multiple platforms
5. Develop and implement online advertising (non PPC) campaigns

2. Instructions

This project builds up on the findings of the Midterm project and if you have not submitted the Midterm project for any reason then you are required to complete the parts A and B, otherwise you are allowed to copy them from Midterm Project.

Working in groups (same grouping of the Midterm Project), you are going to create a Digital Marketing plan for the chosen brand based on the discussions and on the findings in your SEO audit which you have conducted earlier.

Your final report must include the following parts:

1. Identify the company name and provide and describe the company’s Digital Marketing Strategy and Operations
2. Provide a summary of the company’s SEO audit completed earlier
3. Provide a detailed Digital Marketing campaign to help the company over come its major challenges and achieve its Marketing Objective. Your campaign must include the below elements or alternatives if you believe that any of the below elements is not suitable for your brand:
   1. Search Engine Marketing campaign using the PPC (Pay-Per-Click) ad model
   2. Email Marketing campaigns
   3. Social Media campaigns
   4. Online advertising (non PPC) campaigns