Assignment on E-commerce and Marketing Issues in DNVB Space

Objective of this Assignment

Objective of this Assignment: To demonstrate on-line research, written communication and problem-solving skills related to a) e-commerce as a marketing tool and b) marketing issues in the e-commerce space. Pre-Assignment Instructions: To prepare you for this assignment, Read the Module 4 content and follow the embedded learning activities, and Go to http://content.pixlee.com/rs/917-RYQ-527/images/Digitally-Native-Brands-2018_FINAL.pdf. This article will reinforce your understanding of DNVB as well as provide 25 examples of recent DNVB launches to give you some ideas for this assignment. Assignment Tasks: Part A (15%) You are to create a DNVB. Identify it and the products and/or services you would be offering. Along with the name, identify the products and/or services you would be offering. Explain how this is a DNVB versus just another e-business. Describe the channel strategy (e.g. omni-channel, multi-channel, single channel) you think would be appropriate upon start-up. What about short-to-medium term? Develop a research plan to determine the viability of your e-business; the target market and the needs you would be serving. Describe your research methodology including the type of data you will be after; qualitative, quantitative or both. Explain your rationale for this choice. How will you collect the data; i.e. assuming it’s all on-line, what tools and/or platforms will you use? Note: This is a plan, not the actual strategy you described in #3. Part B (10%) List three challenges you would face in developing your DNVB and what help (e.g. software support, digital sales support, etc….) you would seek in addressing these challenges. Be specific in naming the products and/or services you might use. Your submission must be formatted in accordance with APA guidelines. The submission must include the following: cover page with your name and the name of your project, table of contents, executive summary, body, bibliography, and other appendices. The report should be formatted for 8 ½ x11 paper with 1” margins, double spaced, 12 point font. No more than 2,000 words total (for both Parts A & B) The complete bibliography will reference all work of other individuals, including course notes, textbooks, journals, websites, interviews, and proprietary documents. Remember the importance of referencing reliable sources and APA formatting. Check your grammar and spelling. Submit in to drop box by the date indicated in the course calendar.  Hide Rubrics Rubric Name: Assignment 1, Part A This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. Criteria Excellent Good Requires Improvement Criterion Score Assignment Quality 7 points All information offered is accurate All views are clearly expressed and well explained Contains original ideas, connections or applications 4.67 points Most information offered is accurate Most views are clearly expressed and explained Contains mainly original ideas, connections or applications 2.33 points Some or no accurate information offered Views are rarely or never clear and require further explanation Many non- original ideas, or unclear connections or applications / 7 Assignment Knowledge and Skills Demonstration 6 points Clear, concise synthesis of course content to demonstrate understanding of topic All ideas are clearly developed, organized logically, and connected with effective transitions All relevant course and topic links are made 4 points Evidence of some synthesis of course content to demonstrate understanding of topic Some unified and coherent ideas are developed with effective transitions Most relevant course and topic links are made 2 points Lack of evidence or weakness in the synthesis of course content to demonstrate understanding of topic Develops and organizes ideas that are not necessarily connected. Some ideas seem illogical and/or unrelated Presents ideas in general terms, most ideas are inconsistent/unsupported, and reasoning is flawed or unclear Some or no relevant course and topic links are made / 6 Assignment Structure 2 points Formatted as per assignment details Structure and format enhances delivery of the information Clear language is used which leads to easy readability Correct grammar and spelling is consistently used No issues with APA using citations or references. 1.33 points Formatted as per assignment details in most components Structure and format fits well with the delivery of the information Mostly clear language is used with minor readability issues Few or no spelling and/or grammatical errors Minor issues with APA citations or references 0.67 points Formatting has not been followed Structure and format is unclear and impedes delivery of the information Language used is often unclear which impedes readability Many spelling and grammatical errors Incorrect use of APA formatting for citations and references[1] [1] If there is evidence of missing citations or references, this could constitute plagiarism and will receive a grade of ‘0’. The regulations of academic dishonesty will apply. / 2 Rubric Total Score Total / 15 Overall Score Overall Score Excellent 15 points minimum Good 10 points minimum Requires Improvement 5 points minimum Rubric Name: Assignment 1, Part B This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. Criteria Excellent Good Requires Improvement Criterion Score Assignment Quality 5 points All information offered is accurate All views are clearly expressed and well explained Contains original ideas, connections or applications 3.33 points Most information offered is accurate Most views are clearly expressed and explained Contains mainly original ideas, connections or applications 1.67 points Some or no accurate information offered Views are rarely or never clear and require further explanation Many non- original ideas, or unclear connections or applications / 5 Assignment Knowledge and Skills Demonstration 4 points Clear, concise synthesis of course content to demonstrate understanding of topic All ideas are clearly developed, organized logically, and connected with effective transitions Explores ideas, supports points fully using a balance of evidence, uses effective reasoning to make useful distinctions All relevant course and topic links are made 2.67 points Evidence of some synthesis of course content to demonstrate understanding of topic Some unified and coherent ideas are developed with effective transitions Supports most ideas with effective examples, and/or references, and details, makes key distinctions Most relevant course and topic links are made 1.33 points Lack of evidence or weakness in the synthesis of course content to demonstrate understanding of topic Develops and organizes ideas that are not necessarily connected. Some ideas seem illogical and/or unrelated Presents ideas in general terms, most ideas are inconsistent/unsupported, and reasoning is flawed or unclear Some or no relevant course and topic links are made / 4 Assignment Structure 1 point Formatted as per assignment details Structure and format enhances delivery of the information Clear language is used which leads to easy readability Correct grammar and spelling is consistently used No issues with APA using citations or references. 0.67 points Formatted as per assignment details in most components Structure and format fits well with the delivery of the information Mostly clear language is used with minor readability issues Few or no spelling and/or grammatical errors Minor issues with APA citations or references 0.33 points Formatting has not been followed Structure and format is unclear and impedes delivery of the information Language used is often unclear which impedes readability Many spelling and grammatical errors Incorrect use of APA formatting for citations and references[1] [1] If there is evidence of missing citations or references, this could constitute plagiarism and will receive a grade of ‘0’.