Social Media Campaign Plan

Facebook

Your company wants to create some social media posts to promote their company and products or services. You will plan a couple of posts for each social media network. Make sure each post is different. Do not duplicate posts across each social media network. If possible promote a different product or service on each social media network.

1.Facebook

Promote a product or service with a Facebook post. This post will include the following elements:

a.Appropriate image to promote the product or service

b.Two to three sentences describing how this product or service unique

c.A Call to Action for the user to want to visit the website

d.Three hashtags

Promote the company with a Facebook post. This post will include the following elements:

a.Appropriate image to promote the company

b.Two to three sentences describing how this company unique

c.A Call to Action for the user to want to visit the website

d.Three hashtags

2.Twitter

Promote a product or service with a Twitter post. This post will include the following elements:

a.Appropriate image to promote the product or service

b.280 characters describing how this product or service unique

c.A Call to Action for the user to want to visit the website

d.URL to the website landing page

e.One hashtag

Promote the company with a Twitter post. This post will include the following elements:

a.Appropriate image to promote the company

b.280 characters describing how this company unique

c.A Call to Action for the user to want to visit the website

d.URL to the website landing page

e.One hashtag

3.Instagram

Promote a product or service with an Instagram post. This post will include the following elements:

a.Appropriate image to promote the product or service

b.Two to three sentences describing how this product or service unique

c.A Call to Action for the user to want to visit the website

d.15 hashtags (5 product specific, 5 local focus, 5 wide reaching)

Promote the company with an Instagram post. This post will include the following elements:

a.Appropriate image to promote the company

b.Two to three sentences describing how this company unique

c.A Call to Action for the user to want to visit the website

d.15 hashtags (5 niche, 5 local, 5 wide reaching)

4.Influencer Marketing

To help the company reach a wider market online you will hire a social media influencer to promote your company. You will describe the ideal influencer for the company and then create a project outline that you would send to the influencer.

Ideal Influencer

Describe the ideal online influencer that your company would like to work with.

a)Social media networks they use

b)Minimum number of followers

c)Type of content they create

d)Audience demographics

Influencer Project Outline

Write a short project outline (250 words) that you could give to an online influencer that includes the following:

a)Short overview of the company for the influencer

b)Budget for the project

c)Goal of the campaign (brand awareness, increase sales, etc)

d)Expected work to be completed