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Extend The Value Of Your Textbook With Free Multimedia Content | Business Communication Essentials

Key Aspects of cultural diversity

Real-Time updates system automatically provides weekly content updates, including interactive websites, podcasts, PowerPoint presentations, online videos, PDF files, and articles. You can subscribe to updates chapter by chapter, so you get only the material that applies to the chapter you are studying. You can access real time updates through MyBCommLab

1. You don’t need to become an expert in the details of every culture with which you do.

2. Business, but you do need to attain a basic level of cultural proficiency to ensure successful communication. You can start by recognizing and accommodating the differences.described in the following sections. Be aware that this is an overview only, so some generalizations won’t be accurate in every situation. Always consider the unique circumstances of each encounter when making communication decisions.

Every attempt at communication occurs within a cultural context, the pattern of physical cues, environmental stimuli, and implicit understanding that convey meaning between two members of the same culture. However, cultures around the world vary widely in the role that context plays in communication.

1. In a high-context culture, people rely less on verbal communication and more on the context of nonverbal actions and environmental setting to convey meaning. For instance, a Chinese speaker expects the receiver to discover the essence of a message and uses indirectness and metaphor to provide a web of meaning.

2. The indirect style can be a source of confusion during discussions with people from low-context cultures, who are more accus.

3. How This Course Will Help You Few courses can offer the three-for-the-price-of-one value you get from a business communication class. Check out these benefits.

In your other classes. The communication skills you learn in this class can help you in every other course you take in college. From simple homework assignments to complicated team projects to class presentations, you’ll be able to communicate more effectively with less time and effort.

4. During your job search. You can reduce the stress of searching for a job and stand out from the competition. Every activity in the job search process relies on communication. The better you can communicate, the more successful you’ll be at landing interesting and rewarding work.

5. On the job. After you get that great job, the time and energy you have invested in this course will continue to yield benefits year after ear. As you tackle each project and every new challenge, influential company leaders—the people who decide how quickly you’ll get promoted and how much you’ll earn will be paying close attention to how well you communicate. They will observe your interactions ith colleagues, customers, and business partners.

They’ll take note of how well you can collect data, find the essential ideas buried under mountains of information, and convey those points to other people. They’ll observe your ability to adapt to different audiences and circumstances. They’ll be watching when you encounter tough situations that require careful attention to ethics and etiquette. The good news: Every insight you gain and every skill you develop in this course will help you shine in your career tomed to receiving direct answers. Also, in high-context cultures, the rules of everyday life are rarely explicit; instead, as individuals grow up, they learn how to recognize situational cues (such as gestures and tone of voice) and how to respond as expected  the primary.

How to Succeed in This Course Although this course explores a wide range of message types and appears to cover quite a lot of territory, the underlying structure of the course is actually rather simple. You’ll learn a few basic concepts, identify some key skills to use and procedures to follow—and then practice, practice, practice. Whether you’re writing a blog posting in response to one of the real-company cases or drafting your own résumé, you’ll be practicing the same skills again and again. With feedback and reinforcement from your instructor and your classmates, your confidence will grow and the work will become easier and more enjoyable. The following sections offer advice on approaching each assignment, using your textbook, and taking advantage of some other helpful resources. Approaching Each Assignment In the spirit of practice and improvement, you will have a number of writing (and possibly speaking) assignments throughout this course. These suggestions will help you produce better results with less effort.

Will help you develop vital communication skills that you’ll use throughout your career and those skills can help you launch an interesting and rewarding career, too. This brief prologue sets the stage by helping you understand today’s dynamic workplace, the steps you can take to adapt to the job market, and the importance of creating an employment portfolio and building your personal brand. Take a few minutes to read it while you think about the career you hope to create for yourself.

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