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MKTG 3325 Consumer Behaviour

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Task:

Project #1 Ethnic Subcultures

Visit two toy stores and observe the various toys that are for sale to ethnic subcultures. Write a report summarizing the range of toys available and specify the intended racial or ethnic markets. Are there any major differences in the stores you visited? Which do you prefer? Explain.

Project #2 – Age Subcultures

Visit two large department stores and determine how they appeal to the teen market. How does the design of the teen department differ from departments targeted at other age groups? Do salespeople differ? Does promotion seem to differ? Which store has done a better job of targeting the teen market in your opinion? Explain.

Project #3 - Cultural Influences

Interview a middle school, junior high or high school student, and your closest friend. Find out what new words their group is using this year. What do they mean? What new products are they using to prove that they are “in”? How can they spot persons that obviously do not belong to their groups? What words or products are now “out”?

MKTG 3325 Consumer Behaviour

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Theoretical Literature

This Assessment Task relates to the following Learning Outcomes: 1. Identify, understand, and articulate a range of influences on consumer behavior within the service sector. 2. Critically analyze, discuss, evaluate and integrate the theoretical literature to create a coherent and theoretically rigo ...

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Q

Management

The Impact of technology on Marketing research in today's business. (One example of Company) 10 references ...

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Queston: This assessment task consists of a  report entailing an International Marketing Opportunity Analysis for a selected foreign market. This task requires the student to analyze an Australian sourced good or service and identify its potential ‘fit’ with a foreign marke ...

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Management

Basically two parts assingment first part is report on project managing customer service at bizops enterprises and subject is new product launch...and i am sending you all the detail of report via pictures and second part is simple presentation and i am sending you a question on you can see the pres ...

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