The purpose of this assignment is to reflect, research and explore how the successful business book, The 7 Habits of Highly Effective People by Stephen Covey, is important to becoming a better communicator, leader and employee in the workplace by creating a newsletter that explores the main ideas of the book using a variety of properties common to an internal business newsletter.
Upon successful completion of this assignment, you will be able to:
• Create digitally-written professional communications for readability, coherence, clarity, conciseness, and tone.
• Demonstrate self-reflection and strengthen intrapersonal skills
Academic Dishonesty and Plagiarism
Ensure you are aware of the College policies on Academic Honesty and also Plagiarism. Academic dishonesty and plagiarism are taken very seriously at the College even if the dishonesty or plagiarism is unintentional. Please also know that taking credit for work you did not contribute to as it is also considered Academic Dishonesty and will be reported.
When you submit your assignment, it will go through Turnitin. Turnitin is a webbased service that checks the assignment against its database of materials that contain other learners’ work as well as electronic academic materials. It is highly recommended that you use the Turnitin tool to make improvements to your paper before you submit the final version. Be aware of the due date for the assignment. Submit your first draft long before the deadline and allow yourself time to make changes. Then, submit your final version by the deadline. Learners find the Turnitin report useful for editing papers. The report will include incorrect use of referencing, too many quotes, and paraphrases. If the Turnitinreport, for your first draft, shows a high percentage of matching text, this will give you an opportunity to review and edit your assignment for proper citations and more original analysis. Once you make your edits, it is possible to submit your work to Turnitin again. Turnitin will know not to match the text in your second draft with text in your first draft, and so on. It is advisable to wait at least 24 hours before you submit the second draft. Faculty find Turnitin useful as a tool to teach learners proper citation practices and highlight the need for more learner originality. Faculty can also use Turnitin as a tool to detect possible instances of plagiarism and academic dishonesty.
After reading the book, The 7 Habits of Highly Effective People, create an internal business newsletter based the following scenario: You work for Byron Resources, a recruiting company specializing in “sourcing and securing high caliber talent” for their clients. You are the internal communications manager and are creating a newsletter to encourage staff to attend a weekend retreat on leadership. The 7 Habits of Highly Effective People will be the book around which the central theme of leadership is developed. The CEO of Byron Resources is concerned that despite the fact that the retreat will be company sponsored, employees will be reluctant to give up the weekend to attend this retreat. The CEO is confident that as manager of internal communications, you will be able to create a 3 – 4 page newsletter announcing the retreat, and convincing the staff of the merits of the retreat because the book, The 7 Habits of Highly Effective People is an exciting and interesting approach to the retreat. Staff are required to read the book prior to attending the retreat, and the newsletter must focus on the book and its merits to entice employee attendance to the leadership retreat. The motto of the retreat is “Do not go where the path may lead, go instead where there is no path and leave a trail” – Ralph Waldo Emerson, poet and essayistThe following is a list of ideas to include in your newsletter. You are not limited to this list. Be creative (Adapted from Sims, 2018).
• Anniversaries or Milestones: Giving a “shout out” in the newsletter is a great way to recognize employees and make them feel appreciated. Who has achieved leadership awards or milestones? Did the book contribute to these milestones? Are there other awards to apply for in the future?
• Create a “Top 10 List”: No one can resist a good list. What are good reasons for reading this book?
• Behind the Scenes: What goes in each department and how do they do what they do? Employees understanding the goals, struggles and strengths of their colleagues helps them connect their personal work to the bigger picture. Does one topic in particular from the book lend itself to a particular department or challenge at Byron Resources? • Recommend Additional Reading: Connecting employees to more resources
provides more engagement, which will either give employees more context for the book or further entice employees to read the book and attend the retreat.
• Inspirational Quotes: A great way to break up content. Keep it leadership focused, particularly how it relates to the book.
• Employee Profiles or Stories: These personalize the office. Has anyone read this book before? What did they think?
• Contests: Everyone likes to win stuff! Is the Franklin Institute offering a workshop in your area soon? Can employees travel to a workshop as a prize?
• Articles about the Theme of the Retreat: Why was this book chosen? How does it contribute to the theme?
• Business Changes: How will the book change how employees view leadership?
• Details of the Retreat: How will the book be used during the retreat?
• Advice Column: How can problems at Byron Resources be resolved by the ideas in the book?