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Global Marketing Plan - Group Project Descriptor


Global Marketing Plan


Group Project Descriptor


The purpose of this project is to provide you with an opportunity to integrate and apply the material learned in this class to the development of a real-world international marketing strategy.

Your assignment is to identify a new international market for a specific, real company of your choice (Example – a new marketing opportunity in an international market) and provide strategic recommendations for entering that new international market. This will be based on your understanding of the company’s strengths and weakness as well as the new market opportunities and threats. As part of this, you might want to conduct some secondary research to better understand your market (i.e. a PESTLE analysis).

Assigned Groups

We will use the same groups for both projects (Case Study and Marketing Plan).

Realities of Group Work

Group projects, like any group work in the business world, can sometimes be a frustrating experience. It is often difficult to pick convenient
times for everyone to meet.

Group members sometimes feel that the division of labour is not equitable. However, as you know, learning how to effectively manage the group work experience and outcome is essential to successful professional performance.

Setting clear expectations of the group at the outset, meeting the expectations set of you, and communicating frequently throughout the semester are key. 

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