Marketing Theories: Virtual Event Analysis

Applying Marketing Concepts and Theories to Analyze a Virtual Event Convening

Answered

All the requirements and description is in the document attached.To give students an opportunity to apply specific event marketing concepts and theories to a ‘real life’ company and industry.Answer questions related to concepts your text.You will analyze your selected future event against on its strategic focus and will try to predict success based on the three Event Screens.

The assignment involves collecting facts about the company/industry through primary and secondary research and including these facts in your report.

Students will complete this assignment individually after selecting a Virtual Event Convening between 9/20 and 11/01. Applying course material related to Chapter 4 and 5.

-Word document, maximum of 750 words (please use word count) Also, if not in word doc,and or not openable, please understand that I will need extra time to either contact you to re-load your file or I may have to re-format. In either case this will result in a mark deduction of 10%.

-Include an introduction, conclusion, intext APA citations and APA References (References not included in page count). Make sure you paraphrase when necessary.

-Be sure this paper is your own work; as a guide work from other sources to a maximum of 15%, this means at least 85% is your own work. Include a screen shot of your Turnitin Result showing 15% tolerance or better in the Appendix. Edit until you reach threshold before eLearn Submission.

-Your paper must adhere to the University plagiarism guidelines Information about how to avoid plagiarism by proper documentation of sources is available in the Writing Centre and is published on the University website in the University Policies page.

-Up to 30% may be deducted on written portions of assignments for improper use of grammar, referencing, punctuation, spelling/syntax, and for not abiding by the above set guidelines. If you need help, please visit the writing Centre: http://www.capilanou.ca/writing-centre/ (there is now an electronic submission option).

-Grading: Paper will be graded on content, feasibility, creativity, English and presentation and according to the grading rubric on elearn.

Information is very organized with well- constructed paragraphs/sub-headings; paragraphs are presented in a logical order including introduction, conclusion and APA citations.

Information is organized with many well-constructed paragraphs/sub-headings; many paragraphs presented in a logical order. including introduction, conclusion and APA citations

Information is organized in places with adequate paragraphs/sub-headings; some paragraphs presented out of order including introduction, conclusion and APA citations

Information is unorganized and paragraphs/sub-headings poorly constructed; many paragraphs presented out of order. including introduction, conclusion and APA citations

All information is complete, applying relevant marketing concepts terminology.

Breadth of information covers all areas that should be addressed

Most information is complete, applying relevant marketing concepts terminology.

Breadth of information covers most areas that should be addressed

Much information is complete, applying relevant marketing concepts terminology.

Breadth of information covers partial areas that should be addressed

Not enough information is complete, applying relevant marketing concepts terminology.

Breadth of information does not cover areas that should be addressed

All research is on strategy, includes strong research around three screens

Breadth of information covers all areas that should be addressed

insightful application of the class materials and concepts

Most research is on strategy, includes much research around three screens