Advantages of In-House and Family Events at Convention Centers

TOUR 373 Convention Management and Service

Answered

Questions:

This assignment is done in teams of 2

• Read the case study from Adelaide Convention Center “Brickalaide , South Australia’s Biggest Lego Fan Event”.

1. After reading the case, answer the following questions:

? What specific benefits would convention centers gain from hosting their own in- house events? (This question is NOT specific to the Adelaide CC but to Convention Centers in general) (10 marks)

? What specific benefits would convention centers gain from hosting family- oriented events such as the one in the case study, Lego? (This question is NOT specific to the Adelaide CC but to Convention Centers in general) (10 marks)

? Who are the various stakeholders and their roles in this event (mentioned and unmentioned in the case)? List and explain their relationships (10marks)

? Apart from the venue space, what other services and complimentary activities would be suitable for such a LEGO event? Mention at least 4 (such as valet parking, AV, entertainment, catering, security, etc.). (Example: if catering is a service you choose, then mention why food is needed and who would benefit from it, how it should be served, charged, offered, etc.) (8 marks)

Criteria for submission:

1. Maximum 3 pages of written content, in addition to cover and reference pages

2. Use font Calibri, size 12 with 1.5 spacing

3. No graphs or pictures

4. Type each question, followed by its answer, in the same sequence presented

5. Include a reference page in APA format and cite your work throughout the paper

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