1. Visit the official company websites of Diageo (https://www.diageo.com/) and Molson Coors (https://www.molsoncoors.com/). Provide an overview of each company and discuss the sustainability initiatives of each company.
2. Are beer, wine and spirits producers’ good corporate citizens? (Referring to the ‘Responsible Alcohol Consumption’ case study)
3. Is excessive consumption of alcohol a serious societal problem? Who are the stakeholders and what are the issues involved? (Referring to the ‘Responsible Alcohol Consumption’ case study)
4. Are the CSR initiatives of Diageo and Molson Coors motivated only by economic self-interest? (Referring to the ‘Responsible Alcohol Consumption’ case study)
5. What else could the industry do about this social issue?