Rebuilding Thomas Cook for success.

MGMT-335 Organizational Change Management

Questions:

Thomas Cook Group is the oldest travel agency in the world (was founded in 1841 by Thomas Cook). Throughout its history, it operated at both, an airline company and a tour and travel firm and was trusted by travellers globally. The British company experienced a number of mergers, acquisitions, various ups and downs. The company changed the way people travelled.

In the age when it was a luxury to travel to another city, the company made it possible to easily travel to other countries. Along with its travel business, it has also been a great financial company for travellers. However, everything has an end. So, it is an acceptable truth and not a surprise that the company ceases to operate anymore.

According to the official information published on the company’s web, on 23 September 2019, winding up orders were made against Thomas Cook Group PLC and associated companies. The court appointed the Official Receiver liquidator of the Thomas Cook companies in liquidation. Now let’s imagine the company was given a last chance to safe the current situation from bankruptcy.

Being professional business experts, provide recommendations and advice on what should be done to redirect and remodulate Thomas Cook Group to continue operating on the market, to solve its problems, to operate the most efficient and effective way possible and to be on top of other competitors.

Cover the following points:

1. Evaluate the problems and current situation of the company using different diagnosis tools.

2. Identify the steps the company did / tried to overcome the faced difficulties.

3. Supposingly, you are still on time to propose changes to safe the company. Which change strategies you would propose for this case?

4. Exercise and explain appropriate communication techniques in times of change for Thomas Cook Company. Demonstrate how to communicate effectively in order to positively influence other during change initiatives.

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