This assignment is to be completed individually.
It requires production of a short report where you account for and briefly comment information accessible on the website of the organization Destination Canada (the former Canadian Tourism Commission)
This is the organization responsible for the compilation, analysis and dissemination of data and info about the Canadian tourism market.
The notion of ‘’market’’ here includes both the tourism habits and practices of Canadians AND of international visitors to Canada (the ‘’visitor economy’’)
The assignment provides an opportunity to explore either of the above market ‘’segments’’ e.g. you CHOOSE one of the two possibilities.
Write a personal report where you provide evidence that you have consulted/explored the required reference document(s), and address the identified points
CHOOSE Option 1 OR Option 2
OPTION 1- Tourism behaviour/choices of Canadians