P&G Challenges: Maintaining Strong Brand Image.

CEMK 1150 Intro To Marketing

Task

1.a) P&G’s impressive portfolio includes some of the strongest brand names in the world. What are some of the challenges and risks associated with being the market leader in so many categories?

b) With social media becoming increasingly important and fewer people watching traditional commercials on television, what does P&G need to do to maintain its strong brand images?

c). What risks do you feel P&G will face going forward?

2. a) Choose a company and discuss what its marketers do to ensure they are meeting customers’ needs, scanning the environment, implementing an effective marketing strategy, and creating successful marketing outcomes.

b) List the key functional areas of a firm and how marketing impacts that area’s success.

c) Explains how businesses are reassessing and readjusting the 4Ps of marketing during the coronavirus pandemic.

d) How does Amazon increase value to its customers? Which of the Ps does Amazon emphasize? When you are deciding between going to the store to purchase a product or shopping online for the same product, what value assessments are you making?

e) Many businesses distribute complaint and compliment cards or rely on review websites to gather customer reviews. Some offer rewards for submitting a review. These reviews represent data that a firm can use for different purposes. If you were leading a marketing team, how would you use the information garnered from these tools to develop a marketing strategy?

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