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FOOD8000 -Full service Local Restaurant Menu Analysis

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Answered

Your research aims to answer the following questions. Please note these are not yes/no questions. Each questionrequires ANALYSIS, and EVIDENCE to supportyour statements and conclusions.You should provide an overview of the nuances you encountered in arriving at your conclusion. You must link each questions to the global objective of tying menu to restaurant concept. Pleaseread the resources provided at the end of this documentbefore you begin. 1.Describe the type/style of restaurant.Use correct terminology. Justify your choice. (Read Walker, John R., Restaurant from Concept to Operations, 6thEdition, Chapter 2(Resource #1)2.What is therestaurant concept? How isit unique and what specifically makes it so?(Walker, J.R. pp.62-80)

3.Describe the locations demographics? Do not guess; be highly specific.What evidence do you have to back this up? Include statisticsfor the specific districtas well as psychographics.(see resource #2 below)4.From the materials, brand, communicationsissued by the restaurant, what is thetarget market?Does the target audience exist in that area?Justify your answer.5.Howdo you think thehours of operations were chosen? What are the benefits of each time slot to the restaurant? Given the target market, are these hours appropriate or should they be modified?6.What type of branding does restaurant utilize? How is this articulated or expressed? (seeresource #3below)7.Discuss the value of the establishment’s name and how it relates to brand experience? (seeresource #3below)8.Does the menu description and copy (use of text) matchthe theme or concept/brandof the restaurant?(Spend some time on this question. Its the most important one onthis list.)9.Is themenu successful in appealingto target group? How doyou know this?Be careful about the assumptions you are making about the target group. (for example: seniors prefer soft, mild foodThey dont!) Show your evidence.10.What type of marketing does the restaurant utilize? Listand describeALL avenues utilized.11.Discuss the menu’s use of visuals: font style, colours, graphics. Are they appropriate or not appropriate to the Brand? 12.Whatopportunities exist for the business to improve menu? Remember the analysis we did in Week 11 Part 1. Consider making improvementssuch ascross-utilization, revising the number of categories, number of items, redistributing the weight of descriptionsto add-ons,menu engineeringetc.Make 3-5 recommendation. Justify your concern, and be specific in your solution.How would you implement them? What outcome are you hoping to achieve? Approach this questions as if YOU were the consultant.13.Are theresignature dishes?Whatare theyand how well do these support the brand? Use social media and reviews to find out. Begin by reading resource # 4.14.Is price point appropriate(not for YOU; for the TARGET market)? Whydoyou believe it is or is not.15.Summary of analysis.Use the information you have uncovered in the last 14 questions to synthesize your assessment of the establishment. Is it effectiveor ineffective in its use of menu to communicate concept? Recap the key reasons why. Be sure to respect Conestoga-APAformatting. Do not use images unless they belong to you or are correctly licensed (you must provide proof that they are). Failure to attribute an idea or a citation will result in an infraction in academic integrity, and mark of zero. Please be responsible. Format

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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