MKT2090 Direct and database marketing

The client is open to take your suggestions on what age group, gender, and ethnicity will be targeted.  They want you to pick a group that you believe you will have the highest success rate with and the group that you believe will stay with them for a longer term.
Task
1)Determine a viable target market to focus your attention on.  Prepare a full target market profile and then in one paragraph explain why this is the best market to focus on.
2)Create a direct mail piece that you feel would be effective in meeting the objectives laid out by the client. Please ensure that you create all aspects of the direct mail piece (letter, insert(s) and envelope as applicable).  Take in to consideration what will be appealing to your target market, the message you need to convey and what you believe will motivate your target market to react to your direct mail piece.
3)Outline how many people you will send your direct mail piece to and their location.
4)Provide an overview of what it will cost to send the piece that you created out