Individual Written Case Analysis - Crafting and Executing Strategy Questions

The purpose of this assignment is:

1. To develop, enhance and demonstrate analytical skills.

2. To relate and apply course concepts and tools.

3. To develop a case analysis report via answering assigned ‘crafting and executing strategy’ questions.

4. To apply research skills

Students will independently analyze an assigned case from the Thompson, Strickland textbook, and answer a list of assigned questions (Refer to grading rubric). Additional secondary research is recommended in order to familiarize the student with the chosen industry. In order to receive full credit for each question, students need to sufficiently support answers with relevant application of course concepts and theories.

Unlike the ‘Group Written Case Analysis,’ the ‘Individual Case Study Assignment’ is an independent project. All written case assignments are to be prepared individually: group work is “out of bounds.” If two students submit the same written assignment both will receive zeros for the assignment.

Q 1 What are this company's vision, values and mission?

Q 2 What are the company's objectives?

Q 3 What are the strategically relevant factors in the macro-environment of this  company, and how has each impacted this company?

Q 4 What are the competitive forces surrounding this company, and how strong are they?

Q 5 What factors are driving industry changes and what impact will they have upon this company?

Q 6 How are industry rivals positioned in the market that this company competes in?

Q 7 What are the industry's key success factors (KSF's) ?

Q 8 Does the industry’s outlook present this company with sufficiently attractive opportunities for growth and profitability?

Q 9 Is the company financially healthy?