Step One:Â Â Â Â Â Â Â Â Â Â Â Read the following article from the Harvard Business Review
- Menon, G. and Kiesler, T. (2020). When a Brand Stands up for Racial Justice, Do People Buy It?org. https://hbr.org/2020/07/when-a-brand-stands-up-for-racial-justice-do-people-buy-it
Step Two:Â Â Â Â Â Â Â Â Â Â Â Select a brand that has stood up for racial justice or anti-racismÂ
- The brand you select cannot be one that has been discussed or in the above article.
Step Three:Â Â Â Â Â Â Â In a few sentences, explain what the brand did in support of racial justice or anti-racism
- Describe the action, ad, or campaign
- Be sure to use your own words/paraphrase
- Cite all sources, both within the document and in the corresponding Bibliography (APA)
Step Four:Â Â Â Â Â Â Â Â Â Â Evaluate and (in a few sentences) report the Level of Participation and its Perceived Authenticity
- The chart in the HBR article will be very helpful to you as you do this analysis
- Report this information in your own words/paraphrase
- Cite all sources, both within the document and in the corresponding Bibliography (APA)
Step Five:Â Â Â Â Â Â Â Â Â Â Â Conclude by telling me (in a few sentences) if the Orientation of the Action is corporation or societally oriented.
- Explain why you came to the conclusion you did
- The chart in the HBR article will be very helpful to you here as well
 Step Six:             Organize your submission in a clear, easy-to-access, professional looking format
- Divide the information up into several short paragraphs corresponding to the above steps
- Feel free to use headings
- Use graphic highlighting to draw attention to key info
- Type your full name at the top of the page (name you prefer to be known as + last name)
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You have followed the instructions and completed all six steps:Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
It’s clear from your submission that you have read the HBR article and used the accompanying chart in your analysis:   Â
The report is grammatically solid/easy to understand and well-edited (correct spelling, capitalization, punctuation, etc.):
