Consumer Behavior Assignment on Personal and Interview Reflections during COVID-19 Pandemic

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MRKT 1299 | Reflective Student Assignments Single Point Rubric/Grade Preference Assignments CC-BY-NC-SA Your individual assignment in this course provides you with the opportunity to “bring it all together” and build on the structure you are now very familiar with: persuasive, evidence-based writing. Your peer review assignments have now prepared you for this final major assignment! The choice is yours! You may select between two options to complete this assignment. Personal Consumer Coronavirus Reflection (20%) Consumer Coronavirus Interview (20%) OPTION A: Personal Consumer Coronavirus Reflection (20%) For this assignment, you will reflect on your consumer habits, consumer decision making, and consumption preferences before the Coronavirus Pandemic and during this time of self-isolation and social distancing. This is a profoundly different time in our lives and we have experienced significant changes in what we buy, how we buy, how much we pay, and what our buying experiences are like. This reflective piece of work should include as many concepts from our course as possible (at least 5!). This is an analysis as much as it is a reflection: that means, you need to connect your consumer behaviour concepts to your own consumption decisions and consumer experiences. Similar to how you prepared your Peer Review assignments, build upon the exact same structure where you: Select a consumer behaviour concept Define/explain it (use APA citations) Provide detailed and specific examples to demonstrate its applicability to a consumer situation Please do not put yourself or others at risk by violating the self-isolation, social distancing, or quarantine protocols that govern where you live in order to complete this assignment. Assignment/Submission Format You have several options for submitting your work in this course. If you are unsure of the best option to use, or you have particular limitations due to technology and/or wifi constraints, please let me know and we will design a submission format that best suits your ability to complete an assignment. If you do not have limitations placed on you and wish to expand on your technical skills and creativity, you are welcome to explore the use of Video Audio Podcasts - e.g. “Clips” Infographics - canva.com Digital Posters - h5p.org Blogging - Wordpress (https://wordpress.kpu.ca/) And anything else I haven’t thought of! Just let me know what your preference is and then we can discuss the best way for you to complete your work. OPTION B: Consumer Coronavirus Interview (20%) For this assignment, you will interview a friend, family member, roommate, or co-worker on how their consumer habits, consumer decision making, and consumption preferences have changed from before the Coronavirus Pandemic to the present conditions of self-isolation and social distancing. You should draw up a list of questions for discussion that will help identify how they have changed as consumers. After the interview, you must include an analysis that contains a thorough explanation identifying several (at least 5!) consumer behaviour concepts relevant to this person’s consumption decisions and consumer experiences. Similar to how you prepared your Peer Review assignments, build upon the exact same structure where you: Select a consumer behaviour concept Define/explain it (use APA citations) Provide detailed and specific examples to demonstrate its applicability to a consumer situation Please do not put yourself or others at risk by violating the self-isolation, social distancing, or quarantine protocols that govern where you live in order to complete this assignment. Assignment/Submission Format You have several options for submitting your work in this course. If you are unsure of the best option to use, or you have particular limitations due to technology and/or wifi constraints, please let me know and we will design a submission format that best suits your ability to complete an assignment. If you do not have limitations placed on you and wish to expand on your technical skills and creativity, you are welcome to explore the use of Video Audio Podcasts Infographics Digital Posters Blogging And anything else I haven’t thought of! Just let me know what your preference is and then we can discuss the best way for you to complete your work. Grading Here are some important tips to remember when it comes to getting feedback and a grade on this assignment: Make sure you have a sufficient number and range of concepts in your assignment. I have suggested at least 5, but I encourage you to do more. Make sure you are citing your definitions and explanations of the concepts and terms you are using; don’t just use the word, show me how you understand it’s meaning! Make sure your examples are really detailed and that they fit the concept accurately. This is where you want to spend a lot of time developing a strong connection between concept & example. Developing/Reaching Areas that need work Criteria Standards for this performance Advanced/Exceeding Evidence of mastery LO1: Analyze people’s consumer-related behaviour using tools of the social sciences LO2: Apply key concepts of consumer behaviour to marketing situations LO3: Critically analyze marketing strategies intended to influence those behaviours