Second Cup Strategic Analysis

Economic Characteristics of The Macro-Environment of Coffee Shop Industry

You may want to review Appendix 1.A: Strategic Audit of a Corporation1 in the textbook to help you prepare your responses to the assignment questions. Respond to the following questions: 1. What are the stand-out economic characteristics of the macro-environment of the coffee shop/QSRindustry that Second Cup competes in?1 Wheelen, T., Hunger, J., Hoffman, A., & Bamford, C. (2018). Appendix 1.A: Strategic audit of a corporation. In Strategic management and business policy: Globalization, innovation and sustainability (15th ed., pp. 32-39). New York, NY: Pearson.

How would you characterize Second Cup’s strategy? Do they articulate a commitment to social responsibility? If so, is it an important component of their competitive strategy? If not, should they? Explain. 3. Describe the key strategy implementation efforts at Second Cup. Has management allocated sufficient resources to the strategy execution effort? In your opinion, has management instituted policies and procedures that facilitate good strategy execution? Explain. 4. Create a strategic group map for Second Cup and at least three of its industry competitors using price range (lowest – highest) and product type (standard – custom) on each axis. What does it disclose about its competitive position? 5. What is your assessment of Second Cup’s performance relative to its peers and/or competitors in the Canadian and global market space? 6. Has Second Cup’s strategy and its approach to executing the strategy produced good financial results? 7. What recommendations would you make to Michael Bregman (Chairman) considering Alix Box’s (former President and CEO) sudden departure on May 10th of 2017, concerning Second Cup’s strategic plan for growing the business over the next 2-5 years? Would you recommend that the Second Cup concept be continued as is, expanded aggressively, or discontinued? Explain