Analyzing Social Media Interactions to Build Goodwill: An Informational Memo Report

Learning Outcomes
Identify the audience and purpose in common business communication situation and create effective responses.
To accomplish specific communication goals with complete feedback in your report
Write and present your information, conduct research, and incorporate source material into your written assignment.
Choose the appropriate format for the situation and communicate effectively in that format. (written responses and the use of electronic communication tools)
Respond appropriately to written or spoken instructions, requests, and questions.
Compose and edit documents that are readable, grammatically and mechanically sound and appropriate in tone.

Purpose
To provide the appropriate information within your Informational Report from the case with data, facts, feedback, and other types of information without analysis or recommendation.

The Case: Social Media to build Goodwill
Select a company that you frequently purchase products or services from and has established a social media presence. Analyze its social media interactions with customers.

Provide examples of how it responds to consumer questions and concerns. Explain how the company builds goodwill in its response or, if it does not, how its communication could be improved to support consumer goodwill.

Your Task For The Assignment 14%

As a business professional the expectation is to be up to date on technology. As a result business communicators are often times consulted by management in order to demonstrate the appropriate use of technologies within the workplace; for this assignment you are required to complete the following report.

After reading the case above, write an Informal Informational Memo Report addressed to me (sidhu ) from you (use your name).
Provide the relevant information stated in the case as to why they should consider using goodwill when interacting with their customers on social media.
How can they improve their communication with consumers to build their service and brand?
State the facts in a logical and professional way to show how the company is able to achieve goodwill on social media.
Provide valid findings from the company’s social media page to reflect what the customers are saying about the service and product
Remember your goal is to investigate and inform, not necessarily to promote and recommend.

Write an Informational Memo Report to reflect your findings provide the information
you have collected on the company by.
Giving your findings in a clear and concise manner within the body of the report.
Organize the report around the subject areas by using these HEADINGS:
i.Introduction
ii.Subject
iii.Facts
iv.4 Data
v.Overall Feedback (based on the comments posted on the company social media site).
vi.APA In -Text citation required when using secondary sources to report your
vii.Finding.

Key Factors To Look At In The Case
Address the main subject of the Memo
Organize the most important points from the case before you begin writing
Address the subject of the Memo (in the subject line as well as the opening sentence)
The use of the 5 W’s
Remember to provide a Memo format for the assignment

What is an Informational Report?
The informational report is an Informal Report which requires information, understanding and facts within your report.

This type of report does not provide data analysis or recommendations; when providing the layout for this report it should reflect the 5 areas shown above (under your task for the assignment) upon completion.

You Will Be Graded In The Following Areas For Your Report
Format/ spacing/subject line
Opening, body, closing
Organization
Clarity and conciseness
Quality of content
Language & tone
Grammatically constructed sentences

Infographic Grading: 6%
What is an Infographic?
1. The main objective of an infographic is to provide a compelling story through images and graphical elements while interpreting information.
2. You will create an infographic to mirror your Informational Report of the case you have worked on for this assignment.
3. Remember to include the key parts from the report to reflect your story.
4. Your report should reflect an Infographic based on information contained within your
report.
5. In your free online Text Book go to Unit 36: Graphic Illustrations and the Infographic the videos available within the unit will guide you on how best to create an Infographic.

Your Infographic will be graded in the following areas:
Logic of information
Page design
Concise text
Imagery
Accuracy of grammar mechanics
The links below will guide you on how to create your Infographic for your assignment; these are not the only links available.
If you have used other links to create an Infographic in the past and you are more
comfortable using them that is fine.