MKTG 1320 Professional Selling

1. Write an excellent Value Proposition - This is the 90 second elevator speech… it is the opening descriptor of what your product/company is. It should also have a few key features AND benefit statement included.  It had better be good!

2. Write your sales Call objective - What exactly do you want your customer (professor) to agree to by the end of your call…. What is the next step that you want me to say YES to?

3. Write down examples of what your close to the call should be using the indicated devices we covered off in the lecture.