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ADMN4606 Business strategy

1. External and Internal Analysis:
Using case facts, provide:  
-     External analysis (general and industry)  -     Internal analysis  
Your analysis should demonstrate a strong understanding and application of relevant course concepts and tools as it relates to external / internal analysis. You are only required to use facts and information about the business provided in the case.
2. Issue identification and Alternatives:
-     Identify at least 2 strategic issues; with an explanation as to how they relate to business/ corporate strategies.  
-     Identify and explain at least two major / separate alternatives that address each issue. Explain how / why this addresses the issue (linking back to the findings of the external environmental, industry and organizational analysis and using relevant course concepts).
Status quo is not a good alternative.  
3. Recommendations:
Identify which alternative you are recommending and explain why. These should be logical based on the analysis provided.
 Create a time budget to ensure you have enough time to finish. Pay attention to the weightings of the sections. 

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