ADMN4606 Business strategy

1. External and Internal Analysis:
 
Using case facts, provide:  
-     External analysis (general and industry)  -     Internal analysis  
Your analysis should demonstrate a strong understanding and application of relevant course concepts and tools as it relates to external / internal analysis. You are only required to use facts and information about the business provided in the case.
 
2. Issue identification and Alternatives:
 
-     Identify at least 2 strategic issues; with an explanation as to how they relate to business/ corporate strategies.  
 
-     Identify and explain at least two major / separate alternatives that address each issue. Explain how / why this addresses the issue (linking back to the findings of the external environmental, industry and organizational analysis and using relevant course concepts).
 
Status quo is not a good alternative.  
 
3. Recommendations:
 
Identify which alternative you are recommending and explain why. These should be logical based on the analysis provided.
 
 Create a time budget to ensure you have enough time to finish. Pay attention to the weightings of the sections.