Developing a Multi-Modal Communication Strategy for a Product/Service

Choosing a Product or Service

The Assignment Using everything that you have learned in the course: 

1. Choose a product or service.

 

2. For your chosen product or service, develop a report that details a multi-modal communication strategy. As a part of your report

 

Create a visionary, inspiring directive memo (similar to your 'Directive Memo" assignment).

 

Provide a persuasive analysis of what you are proposing for your communication strategy (similar to your "Persuasive Presentation assignment, but in report-form not presentation form). Include:

• An articulation of what your proposed strategy is
• Pros and cons of your communication strategy (i.e., cultural parameters/limitations)
• Risks of your communication strategy
• Why you believe your communication strategy will be effective (back this up with researched facts/facts leamed in the course and not just your opinion)