Assignment 2 Chapter 3 Five Forces Analysis and Strategic Group Mapping
Use the tables I have created below to complete this assignment.
For an industry (not a company i.e. fast food is an industry, not MacDonald’s) of your choosing complete the following.
Force Analysis of the Strength of the Force: Strong, Weak, Neutral Impact on profit-positive or negative
Your view on this force. Is the rivalry strong, for example, in the industry you selected i.e. lots of competition?
Does the impact of the force increase profitability or reduce it? For example, if the industry you choose has strong rivalry (lots of competition) that would make the industry less profitable-a negative impact. Note that some forces could have a positive impact while others are negative.
Complete the following parts of question 2 in the Assurance of Learning Exercises p.63.