HLSC 4822U: Social Marketing for Public Health - Assignment 1: Self Assessment. Exploring Social Mar

1 HLSC 4822U Social Marketing for Public Health Assignment 1: Self Assessment. Exploring Social Marketing and COVID - 19 Due: October 4 , 202 1 (11:59 PM) Weight: 20% of Final Grade September 1 2021 This assignment requires you to provide a critical reflection describing your insights and evidence - informed opinions about s ocial m arketing in relationship to COVID - 19. The focus of the assignment is exploring the role of s ocial m arketing in the prevent ion of COVID - 19. Students can identify a geographic setting of their choice , including jurisdictions outside Canada , assuming they bring to the assignment knowledge of priority populations, healthcare infrastructure in relationship to COVID - 19 , etc. 1. Identify three health - related and/or social behaviours that could be addressed through a comprehensive social marketing campaign . Support you r answer with background data and evidence cited in high - quality journal s, government publications and/or websites , trusted media reports, etc. ( 6 - marks ) 2. Provide an overview of a social marketing campaign that emerged in response to the ongoing COVID - 19 pandemic. It is important that the campaign address a range of health - related and/or social behaviours and several priority populations . In other words, avoid campaigns that focus solely on one behaviour (e.g., social distancing). (4 - marks) 3. Using the example in Question 2, identify priority (target) audiences and behaviour objectives and target goals of the social marketing c ampaign. In including this information in planning a social marketing campaign. (5 - ma rks ) 4. Using the example described in Question 2, discuss the S trengths, W eakness, O pportunities and T hreats associated with the social marketing campaign. In 2 your answer, reflect on the degree to which the social determinants of health have been addressed in the social marketing campaign. (5 - marks ) 5. Optional: - . Worth up to 2 - Bonus Marks . Answer to Question 5 is not included in the 4 - page limit for Assignment 1 . Reflecting on the course , describe in approximately 100 - words, and/or key learnings to date. Provide one or two thoughtful suggestions for Dr. Vogel to consider with the goal of facilitating your learning moving forward. Bonus Marks will be tracked and . An exa mple of a comprehensive social marketing campaign strategy: Globe And Mail, Saturday, July 11, 2020. Pandemic imperils flow of foreign students. Refer to health - and/or social behaviour change strategies under consideration, including, but not limited to , chauffeur service to a quarantined room; hundreds of hotel rooms on reserve in close proximity to the university; all meals and other amenities delivered; daily health checks with a thermometer provided for every student; possibility of chartered flights to Canada, etc. https://www.t heglobeandmail.com/canada/article - canadian - universities - scramble - to - maintain - flow - of - international/ General Instructions : Begin with a well - positioned and organized introduction that briefly highlights the main points you will be discussing (1 paragraph) . Conclude your paper with a brief recap of your overall impression of the role of s ocial m arketing in the prevention of COVID - 19. This assignment will be no more than 4 pages ( not including a title page or reference list), double - spaced using Arial 11 Include a title page with the following : T itle of assignment; your full name (first and last 3 If you used any of the following information sources , include in reference list using APA formatting (6 th or 7 th edition) text, PowerPoint slides and/or video lectures featured under Course Content, scholarly work, government websites and document s, media reports, etc. Mark Breakdown: See Rubric below. Reflections on Social Marketing and COVID 19 Component/Criteria Mark A well - positioned brief introduction that highlights the main points to be discussed (1 paragraph , approximately 100 - words ). Conclusion recaps overall impression of the role of social marketing in the prevention of COVID - 19 (1 paragraph, 50 - to 75 - words). / 1 / 1 Identification of three health - related and/or social behaviours vis - à - vis the prevention of COVID - 19 . Strong evidence provided for each health and/or social behaviour identified. / 3 / 3 Overview of a comprehensive social marketing campaign. Demonstrates knowledge of social marketing in contrast to non - profit NGO marketing, public sector marketing, social media, education, et c. / 4 / 2 Priority audiences clearly identified; segmentation variables described Behaviour objectives and target goals elucidated / 3 / 3 Situation analysis presented that clearly describes the Strengths, Weaknesses, Opportunities and Threats based on background information and evidence reviewed. Analysis includes consideration of /4 4 the broad Determinants of Health. Demonstrated knowledge re: how this information has an impact on or relevance for planning and implementation decisions. / 2 Written clearly, concisely and free of spelling, typographical and grammatical errors and within the 4 - page length limit (does not include / 2 References are included in - text and a reference list is provided at the end of the paper. References are appropriate and from credible sources (e.g. no Wikipedia); uses APA formatting (7 th edition ) . / 2 Total Score 30 / Percent of Final Grade /20