This assignment is designed for you to identify and analyse the elements that define the challenge faced by the partner organisation. You are to present your analysis in a business report format. This involves undertaking an external and internal SWOT analysis of the organisation and making predictions about its potential role engaging with the case study organisation. Overall management challenge: The FFCRC, as an R&D organisation, helps energy businesses design solutions to technical & management problems. This semester, we will advise the FFCRC on the best way to approach the business development challenges of Engie Energy Resources. This assignment is designed to get you to think more deeply about Part 1 of how you might solve the overall management challenge and why your chosen approach could be the “best way.” Whereas your goal in A2 (Part 2) is to analyse a particular energy product created by Engie Energy Resources (listed in A2). In A3 (Part 3), you will bring what you have learned in A1 and A2 together to design a business model / roadmap for FFCRC to present to Engie Energy Resources about how the two organisations could work together to commercialise that product.