Addressing Problems Faced During International Conference and Suggesting Future Steps

Scenario:
Just last week, your academic organization held a three-day international conference at a local hotel. You coordinated the logistics. About two-hundred people attended —participants (mostly research scholars, professors/teachers from universities/colleges in
Canada as well as different countries, local colleagues) attended the conference and took part in its proceedings.Throughout the three days of the conference, the event faced many problems: necessary equipment was missing or did not work (be specific);lunch on the second day was an hour late; coffee and tea were cold on the first morning; and event staff spoke rudely to you and to at least one of the participants, who complained bitterly to you. You spoke with the event manager at the hotel repeatedly during the conference to express your concerns and to try to get everything working right.
You have discussed the situation with your supervisor and with your organization colleagues, and everyone agrees that the organization should not pay the full fee to the hotel. Plan a responsive letter (in response to the invoice from the hotel) to the manager at the hotel, explaining why the organization is not paying in full and suggesting future steps.
Instructions:
1. Write short paragraphs (one each for Goal, Audience Need and Barriers) explaining your Goal for the letter and analyzing both Audience Need and Barriers facing this communication.
2. Write a formal letter. You should include letterhead and other features to make the letter as professional and ‘real’ as possible.
B – Persuasive memo: Making a Case
Scenario:
You recently took on a summer internship with Tourism Kamloops. You have noticed that the marketing strategy for Kamloops as a destination is heavily focused on travelers associated with sports and sporting events. However, you think that the marketing material is not well-suited for this target audience.Sports and sporting event visitors tend to be under-50 and often bring family. This group is environmentally-conscious, interested in local organic food, conservation, and health. In contrast the marketing material aimed at this group emphasizes the city’s conference centers, local restaurants and bars, as well as evening activities. Little is said of the area’s extensive outdoor trails, local farms and markets, and cultural and historical activities. You have recently completed two years of study at TRU. You are excited about what you have been learning in your marketing classes. In addition, you have been developing your skills in writing for online platforms and graphic design. Your manager, Jill Smith, designed the original material and is quite committed to its value, adopting the position that whatever worked in the past is sure to work in the future. But you know that times are changing, and younger people need to see a different side of Kamloops that is not just a highway with hotels and conference centers. Write a memo to your manager proposing what you think might be some effective changes to the focus of the marketing material. Outline the problem, present your solutions and think about audience and barriers.
Instructions:
3. Write short paragraphs (one each for Goal, Audience Need and Barriers) explaining your Goal for the memo and analyzing both Audience Need and Barriers facing this communication.
4. Write a memo and aim to make the document as professional as possible.