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MKTG4451 E-Commerce


This assignment think of yourself as a consultants and your team has been hired to develop an e-commerce marketing plan for any business product or service. Your team must work together (groups 4-5) to develop a detailed marketing plan how to launch a business online.  You are given the option to choose if you want to market a product or service. The client wants to see how you will market their company online. The client is looking to increase exposure, brand, sales. The client has done very limited online marketing.  

You must explain what you are marketing, provide an overview of your products/service, how you will increase sales, provide examples of type of marketing ads you will use, explain which digital marketing platforms you will use and why, the cost, the expected outcomes, and applying concepts from the course. 

You will not have to do a written report BUT you will do an in class presentation as a team explaining your marketing plan.  Your presentation should be no longer than 25mins. This assignment is worth 40% of your final grade. As a team you decide the structure, the format and information for your presentation.

You need to develop a new online marketing plan. Your presentation should be fun, exciting, informative and convincing. Please do ensure you use concepts from the course as well. The purpose of this assignment is to be comfortable doing presentation especially online presentations. Within the marketing industry you are expected to do presentations and be comfortable with them. 

Grading scheme: 

Did the team use concepts from the course-20 marks 

Did the team make a well informative and present professionally, did they provide examples of costs, ads, how it will increase sales or awareness, the purpose-30 marks 

Was this presentation convincible enough to demonstrate the expected outcomes-10 marks 

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