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Lawsuit against Colgate-Palmolive over defective toothbrush

Colgate's approach to Alnoor's litigation

A woman from British Columbia, Saliba Alnoor, recently sued Colgate-Palmolive, alleging that she was injured by a defective toothbrush. She stated that the toothbrush snapped as she was brushing her teeth, which injured her gums and caused them to bleed profusely. Alnoor claimed that she had endured permanent injury and sought damages, including S94 000 in anticipated treatments. Colgate denied any wrongdoing. Soon after the trial began, the judge made several rulings against Alnoor, who was self-represented. Alnoor later agreed to drop her claim in response to Colgate's offer to waive legal costs against her (estimated at about $30 000) if she did so. According to the National Post. Alnoor's brother stated as follows: "We spent S21 000 on lawyers and experts, but we have no regrets.

Now we know how justice works. Now we are much wiser.- Do you agree with Colgate's approach to Alnoor's litigation? What are the risks Colgate faced from the litigation? What are Alnoor's risks?

1: Compare strategies used to manage risks in an organization's business activities 

2: Synthesize substantive laws that may impact businesses

3: Explain the relevance of internal controls in a business that could mitigate business and legal risks and promote compliance with laws.

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