MRKT-623 Digital Marketing

Choose TWO OUT THE THREE ESSAY QUESTIONS PROVIDED. Submit your answers clearly outlined with titles and in one single file. No extra credit for answering all three. Submit your files in the turn-it in drop box named RESEARCH ACTIVITY found in week five tab in the course's Moodle space. Deadline: Thursday Nov 26 - 8:59PM /20:59 PST. No exceptions. 21:00/9:00 PM and later submissions 10 points deducted. Do not risk it. Q1 Neil Patel, digital marketing guru provides his views on how to maximize CTR (Click through rates) in Digital Display Advertising. https://neilpatel.com/blog/how-to-maximize-your-search-click-through-rate-in-9-simple-steps/ Low CTR is a continuous challenge for companies in all sorts of business. A) How can you determine what is a “good” or “adequate” CTR in a consumer goods company? Or in other words: What factors are behind that effectiveness? B) Provide an example of a good CTR standard in any consumer goods company. Q2 Omni channels is the first strategic approach in the course. A) What is the process of evolution from Multichannel into Omnichannel Digital marketing Strategy? B) How is Omnichannel related to the ideas of seamless communication and user experience. references needed 12 in total to the point answers