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Writing Communication: Consider Your Audience, Message, and Purpose

Before beginning to write any type of communication, remember to consider your intended audience, your message and your purpose for writing.

  1. Select an article dealing with the Art & Design industry from a professional journal or website. Copy and pastethe article into a Word document. Be sure to include a reference to its source that includes the URL. Select an article that is 3-6 pages in length pertaining to your chosen career.
  2. Skim the article and record its main ideas and themes on a separate page in the same document under the heading Main Ideas and Themes.
  3. Read the article and underline the topic sentence of each paragraph.
  4. List the summary statements and key examples of the article and list under the heading Summary Statements / Examples.
  5. Define unknown terms. Use a dictionary Google to look up definitions and/or explanations.
  6. Examine the major points recorded and delete redundant points using thestrikethrough feature in Word.
  7. Write a draft of major points with examples. Use the heading Rough Draft
  8. Examine the rough draft for appropriate sentence structure, paragraph structure and mechanics. Insert appropriate changes.
  9. Reduce the final draft to one quarter to one tenth of its original size for submission. Use the heading Final Draft
  10. Complete using MS Word.

Apply appropriate documentation (in text and end) in APA Style as necessary. Refer to Unit 2 if necessary.

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