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Rec Solar: Strategising on a Solar Coaster

1. What are the unique features of the solar panel industry? What are the primary factors influencing the competitive environment in this industry?

 2. What is REC’s competitive strategy? What were the key aspects of its long=term and short-term growth strategy?

  3. What are the competitive dynamics between REC and its competitors? Which of REC’s competitive advantages are vulnerable to competition?

 4. What were the primary challenges faced by REC in 2017?

 5. What decision should REC make regarding adoption of new technologies and new business ventures?