History and Principles of Public Relations

P.T. Barnum and the father of modern publicity

1)P.T. Barnum can be thought of as “the father of modern publicity” and inspired many of the strategies and tactics that would be used by the press agent and then perfected by P.R.practitioners. oA) TrueoB) False2)Ivy Lee’s declaration of the principles of P.R.in 1906 is commonly thought of as the beginning of the modern era of P.R., and the beginning of the end of the press agent and of the press agent’s bombastic form of publicity.oA) TrueoB) False3)P.R.has longhad an image problem in the eyes of the public. oA) True

2oB) False4)The P.R.practitioner/counsel is the same thing as the press agent. oA) TrueoB) False5)Advertising, marketing, and P.R.are interchangeable practices/professions. oA) TrueoB) False6)A core component of P.R.in the eyes of Ivy Lee included the following: full disclosure and working with the public rather than seeing the public as mere pawns to be manipulated by way of publicity stunts and rhetoric. oA) TrueoB) False7)Which of the following were generally NOTconsiderations forthe publicity and promotion practices utilized by the 19thcentury press agent? oA) The client’s desired goal.oB) The entertainment value of the product/service/or event being promoted. oC) The press’ coverage of the product/service/or event being promoted.oD) Truth and ethics.oE) All of the above8)The key objective of the 19thcentury press agent was to get publicity for an individual, organization, etc. by any ethical means necessary. oA) TrueoB) False9)P.R.practitioners have long goneby the nickname of “spin doctors.”oA) TrueoB) False10)The increasing desire for more news and more up-to-date news in America’s newspapers began in the 19thcentury. oA) TrueoB) False11)Technology-enabled speed hasnothad a significant impact upon journalismand has not increased the tendency for the creation of pseudo-events. oA) TrueoB) False12)“Hard News” includes human interest and scandal stories. “Soft News” includes economics and public affairs stories.oA) TrueoB) False13)Pseudo-events cannotblur the difference between Hard News and Soft News stories. oA) TrueoB) False14)Pseudo-Events and Propaganda are one and the same. oA) TrueoB) False15)Which of the following is a form of pseudo-event