IBM 120–Product and Service Development For Global Markets

The objective of this assignment is of a practical aiming. You must select a product or a service, for example, Durum Pasta or coffee shop (I expect that you don’t use any of these two examples), and using one of two techniques to develop a new idea that could be a new product or new service totally different to the one you originally selected. Explanation For this purpose, you can use the material included in the additional readings, or you can investigate other techniques and applying them in the process of idea generation for the new product or service You must use all the knowledge presented in the slides presented in the last two classes.You must use the techniques and methodologies to provide a brief description of the new product or service, this is only a description. The next part of this assignment is to briefly explain how was the process and howthe technique was applied in this process. You can show steps followed, intermediate discovery or ideas was generated along this process, and what kind of limitations you encounter in developing the process. You can take into consideration the limitationthat was created by the emergence of the COVID -19 pandemic. This is a very interesting exercise and let your mind fly and

IBM 120–Product and Service Development For Global MarketsDr. Eduardo M. V. JassonFall 2020 dream, the most important asset for this exercise is to liberate your mind from previous conceptions.You can work with other students using google classroom tools, but remember that the report is individual and for that reason cannot exist similarities in how you explain the different points, although the process and the outcome would be the same.Special attention will be considered the formal etiquette for structuring the reports for grading this assignment. These etiquettes have been explained in class.The first report must be no longer than two pages, but you can use one more page, it means three pages maximum for all the report. Please put the cover page showed below as the cover page for this assignment