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How to get more Instagram likes: Tips from Ohio University research

The importance of perception

It’s Saturday night and you decide to upload a new picture on Instagram. After spending an hour deciding on which selfie to post, you select one that is clearly superior to the rest of the fifty or so selfies that you had taken. You post the picture thinking that you will get over a hundred likes at least from your Instagram followers in the next half hour.

Did I post the wrong picture? How could I possibly know which selfie would result in me getting the most likes? A recent study done by researchers at Ohio University have determined a procedure that will ensure that whatever selfie you post, you will receive the maximum number of likes! Dr. Haymitch Abernathy conducted an experiment and stated: “To ensure the maximum number of likes and comments on a picture simply comes down to perception.

If you increase the specificity of photons hitting your viewers’ retinas, you can increase the likelihood of getting a like! This is done by manipulating the photons in the picture, which leads to the release of oxytocin by the hypothalamus, therefore increasing your Instagram followers’ positive feelings towards your photo.” This unique procedure has originated from Dr. Abernathy’s laboratory, where his research team has spent the last six months fine-tuning a filter that will increase the specificity of photons, which he calls a “scattered-light filter.”


The researchers conducted an experiment to determine what type of selfie led to the most number of likes. Dr. Abernathy recruited 30 females from his Introductory Psychology class who were between the ages of and. Participants in the study were brought into the lab at PSU, and they had their photos taken using a scatteredlight filter on a high-quality, digital camera.

They were then asked to post their picture whenever they wanted on their Instagram account for a 24 hour period and keep track of how many likes and comments they received in that time. Participants were also asked to report how quickly – in comparison to other pictures they posted – they received likes and comments on their photo.

The findings were astounding! The pictures taken using the scattered-light filter on the digital camera resulted in almost twice the number of comments and likes than each of the participants’ last uploaded selfie. Dr. Abernathy explains that this result can be explained by the fact that when light waves have been scattered, they have deeper penetration into a viewer’s eyeball, and stimulate the retina more specifically. This increase in specificity results in an increase in positive perception, and an increased likelihood of liking a picture.

Sarah, one of the participants in the study, stated that “I’ve never received so many likes and comments on a picture, and so rapidly as well! I’m definitely going to purchase one of these filters to use from now on!” Dr. Abernathy says that this study proves that by manipulating the photon specificity of the light being projected by your picture, you can ensure that you receive the maximum number of likes and comments on your Instagram photos.

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