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BUS3240 Consumer Behaviour


1. (5 marks) Identifies and describes the message of the ad (i.e. what the ad is trying to say to viewers). Roughly 0.5 to 1 page in length.

2. (15 marks) Identifies and describes 3 concepts learned in the course that were used in the ad to help get the ad’s message across to viewers. 5 marks for each course concept – roughly 0.5 to 1 page in length for each course concept.

Note: You will need to provide a link to the ad that you have chosen. General guidelines (like font, spacing, etc.) for the assignment can be found on page 4 of the course outline.


In this assignment, you will analyze an advertisement/commercial of your choice. You will find a video or print ad that interests you, identify "the message in the ad" (i.e., what the ad is trying to say to consumers/viewers) and explain how 3 concepts learnt in class were employed in this advertisement to encode the message that you identified. 

General guidelines for The Assignment:  

Due date: Assignments submitted after the deadline (i.e., late assignments) will be subject to a 15% penalty for each hour (or part of the hour) that they are late.

Writing style: American Psychological Association (APA) or any other recognized writing style (e.g. MLA, Chicago style, etc). Paper length: 4-5 pages (do not exceed this page limit).

I do not read parts of your assignment that go over the page limit.

Font: 12 point, Times New Roman Line

Spacing: 2 (aka double-spaced), left justified

Page Layout: 1-inch margins 

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